Successful B2B lead generation factors according to U.S. marketers 2021

Published by
Julia Faria,
Jun 5, 2023
In a March 2021 survey of U.S. marketing decision makers, 40.6 percent of respondents said that effective one-to-one outreach was the main factor behind successful qualified lead generation for their B2B business. Further 37 percent of responding marketers said that speaking to buyer challenges was a factor in their success.

Most successful factors in qualified lead generation strategies according to B2B marketers in the United States as of March 2021

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Release date

July 2021

Region

United States

Survey time period

March 2021

Number of respondents

101 respondents

Special properties

business and/or marketing decision makers in B2B companies

Supplementary notes

The original question asked was "Of the reasons listed below, which create the most success in your qualified lead generation strategy?"

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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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