Digital marketing budgets worldwide 2021, by channel

Published by Statista Research Department, Jul 26, 2023
During a 2021 survey carried out among search engine optimization (SEO) professionals worldwide, 5.3 percent of respondents stated all of their digital marketing budgets were dedicated to social media marketing. On the other hand, 9.1 percent said that none of their digital marketing budgets were dedicated to that channel.

Share of digital marketing budgets dedicated to selected channels worldwide as of June 2021

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Release date

August 2021

Region

Worldwide

Survey time period

April 30 to June 4, 2021

Number of respondents

2,369 respondents

Special properties

among SEO professionals / matrix selection, one per row

Supplementary notes

Original question: "How do you allocate your digital marketing budget?"
The source provides the following information about the methodology:
"This survey was sent to Search Engine Journal email subscribers and readers (majority), along with outreach to non-SEJ readers (minimal). Respondents are all SEO professionals from around the world. 61.4 percent are from the U.S. The survey collected data from April 30 to June 4, 2021."

Percentage points exceeding 100 percent are probably due to rounding.

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