Hourly rate of influencers and content creators by country 2022

According to a survey of content creators conducted in May 2022 in nine global markets, influencers had a higher hourly rate compared to content creators. Influencers in the United Kingdom earned an hourly rate of almost 150 U.S. dollars, approximately 30 percent more than content creators. Creators in the UK were estimated to have an hourly rate of 113.19 U.S. dollars, while content creators in Japan saw an hourly rate of around 40 U.S. dollars. Content creators in Brazil were reported to have an hourly rate of 27 U.S. dollars, while the country's influencers were estimated to have an hourly rate of 35 U.S. dollars.

Hourly rate of content creators and influencers as of May 2022, by country (in U.S dollars)

Characteristic	Creators earnings per hour	Influencers earnings per hour
United States	54.84$	76.61$
United Kingdom	113.19$	146.86$
France	68.08$	83.54$
Germany	90.68$	126.61$
Spain	36.99$	46.31$
Brazil	27.12$	35.01$
Australia	75$	75.09$
Japan	39.04$	54.55$
South Korea	47.31$	69.94$

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Release date

August 2022

More information

Region

Worldwide

Survey time period

May 5 to 20, 2022

Number of respondents

9,000 respondents

Age group

16 years and older

Special properties

creators who monetize on social media

Method of interview

Online survey

Supplementary notes

Influencers are defined as content creators who have 5,000 followers or more and earn money from social media. Creators post about the activities they engage with at least once per month and have the goal of growing their online presence.

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