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Share of Black Friday spend among Gen X and boomers in the U.S. 2021, by channel

Published by
D. Tighe,
Feb 25, 2022
In 2021, baby boomers in the United States spent approximately 70 percent of their Black Friday budget in brick and mortar stores. In contrast, Gen X consumers spent around 60 percent of their Black Friday holiday budget in physical stores and about 40 percent online. Out of all generations, U.S. millennials were the top online spenders that year.

Share of total offline and online expenditure among Generation X and baby boomers in the United States during Black Friday in 2021

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Release date

2021

Region

United States

Survey time period

November 26, 2021

Supplementary notes

The source did not provide the date of release.

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Statistics on " Online shopping behavior in the United States "

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Statistics on Online shopping behavior in the United States

Overview

7

Offline versus online shopping

8

Online shopping behavior

8

Online grocery shopping

7

Holiday shopping habits

7

Impact of COVID-19

8

Further related statistics

21

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Topics

Online shopping behavior in the United StatesE-commerce worldwideSocial commerce in the United StatesU.S. Gen Z & millennials: consumer goods and shopping behaviorE-commerce in the United States
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