Cosmetics online orders growth on wildberries.ru Russia 2022
One of the largest online retailers in Russia - Wildberries.ru - reported a noteworthy demand growth for professional and salon cosmetic products in Russia between February 25 and March 1, 2022. The highest growth rates were reported for professional salon brushes at roughly 250 percent year-over-year. A significant increase in demand for such products could be explained by the fear of supply shortage due to logistic issues due to the Russia-Ukrainian conflict, which escalated in February 2022.
