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Ad preferences of CTV consumers in the U.S. 2022

Published by
Julia Stoll,
Jul 27, 2022
According to a survey released in June 2022, 64 percent of U.S. connected TV (CTV) viewers prefer to watch ads if they would pay less. Further 57 percent of respondents stated to prefer CTV ads to linear television advertising.

Ad preferences of connected TV (CTV) viewers in the United States as of 2022

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Sources

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Release date

June 2022

Region

United States

Survey time period

2022

Number of respondents

over 2,900

Age group

18 years and older

Special properties

owning LG smart televisions

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Statistics on " Connected TV advertising in the United States "

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Statistics on Connected TV advertising in the United States

Market overview

5

Advertising spending

8

Market leaders

3

Marketer usage

8

Consumers' perspective

6

Further related statistics

21

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart & Connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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