Door drop marketing expenditure in the UK 2017-2021
Door drop marketing is unaddressed mail that customers receive directly via post. In 2020, due to the pandemic, the annual spending on door drops in the United Kingdom decreased to157.5 million pounds, from 214.3 million reported in 2019. In 2021, door drops' annual expenditure went up again, indicating the ongoing popularity of this traditional type of marketing.
