Share of digital in political ad spend during elections in Brazil 2018-2022

Published by
J. G. Navarro,
Nov 15, 2023
As of September 22, 2022, candidates and political parties in Brazil allocated nearly 12 percent of their advertising budget for the 2022 elections to digital. Advertising and marketing activities online included webpages creation and sponsored content. During the entire 2020 election cycle, digital had a share of seven percent in the total political ad spend.

Share of digital in political advertising spending in Brazil for the election cycles between 2018 and 2022

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Release date

September 2022

Region

Brazil

Survey time period

2018 to 2022

Special properties

private and public funds

Supplementary notes

* As of September 22, 2022.
Data has been calculated by Statista adding private and public funds spent on the following advertising and marketing activities/channels: webpages creation, sponsored online content, events, jingles' production, radio and TV (or video) content production, stickers/buttons, sound truck, newspapers and magazines, flyers and similar, mobilization acts.

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Topics

Political advertising in BrazilSocial media usage in BrazilAdvertising in BrazilDigital advertising in BrazilPresidential elections in Brazil 2022
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