According to a survey conducted among companies in the United Kingdom, Belgium, Germany, Spain, and France in July 2022, 89.5 percent of respondents thought incorporating sustainability topics in their marketing strategy was worth the return on investment. Conversely, only 10.5 percent of respondents deemed sustainability topics unworthy of the return on investment.
Share of companies deeming sustainable marketing campaigns worthy of return on investment in Europe as of July 2022
Characteristic
Share of respondents
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Sortlist. (September 9, 2022). Share of companies deeming sustainable marketing campaigns worthy of return on investment in Europe as of July 2022 [Graph]. In Statista. Retrieved September 09, 2024, from https://www.statista.com/statistics/1338840/companies-deeming-sustainable-campaigns-worthy-roi-europe/
Sortlist. "Share of companies deeming sustainable marketing campaigns worthy of return on investment in Europe as of July 2022." Chart. September 9, 2022. Statista. Accessed September 09, 2024. https://www.statista.com/statistics/1338840/companies-deeming-sustainable-campaigns-worthy-roi-europe/
Sortlist. (2022). Share of companies deeming sustainable marketing campaigns worthy of return on investment in Europe as of July 2022. Statista. Statista Inc.. Accessed: September 09, 2024. https://www.statista.com/statistics/1338840/companies-deeming-sustainable-campaigns-worthy-roi-europe/
Sortlist. "Share of Companies Deeming Sustainable Marketing Campaigns Worthy of Return on Investment in Europe as of July 2022." Statista, Statista Inc., 9 Sep 2022, https://www.statista.com/statistics/1338840/companies-deeming-sustainable-campaigns-worthy-roi-europe/
Sortlist, Share of companies deeming sustainable marketing campaigns worthy of return on investment in Europe as of July 2022 Statista, https://www.statista.com/statistics/1338840/companies-deeming-sustainable-campaigns-worthy-roi-europe/ (last visited September 09, 2024)
Share of companies deeming sustainable marketing campaigns worthy of return on investment in Europe as of July 2022 [Graph], Sortlist, September 9, 2022. [Online]. Available: https://www.statista.com/statistics/1338840/companies-deeming-sustainable-campaigns-worthy-roi-europe/
