Marketing spending in the U.S. 2019-2023, by channel

Published by
J. G. Navarro,
Feb 19, 2024
In 2023, marketing spending in the United States exceeded 515 billion U.S. dollars, of which 320 billion (or 62 percent) were allocated to online activities. The total figure was five percent higher than the 490-billion-dollar expenditure recorded a year earlier. According to the same source, linear TV and experiential/sponsorship were among the forecast fastest-growing offline marketing channels in the U.S. in 2024.

Marketing spending in the United States from 2019 to 2023, by channel (in billion U.S. dollars)

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Release date

January 2024

Region

United States

Survey time period

2019 to 2023

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