Top external challenges CMOs expected to face in Canada & the U.S. 2023

Published by
J. G. Navarro,
Dec 7, 2023
During an August 2023 survey among chief marketing officers (CMOs) in Canada and the United States, around 38 percent of respondents listed obtaining the right data to make timely and appropriate decisions among the external challenges they expected to face over the next 12 months. Understanding the difference between temporary and permanent change in consumers stood second, with 35 percent.

Leading external challenges chief marketing officers (CMOs) expected to face in the following six to 12 months in Canada and the United States as of August 2023

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Release date

October 2023

Region

Canada, United States

Survey time period

August 2023

Number of respondents

607*

Supplementary notes

* Number of responding CMOs in Canada: 206.
Number of responding CMOs in the United States: 401.

The source does not specify the survey type.
Multiple answers were possible.

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