During an August 2023 survey among chief marketing officers (CMOs) in Canada and the United States, around 38 percent of respondents listed obtaining the right data to make timely and appropriate decisions among the external challenges they expected to face over the next 12 months. Understanding the difference between temporary and permanent change in consumers stood second, with 35 percent.
Leading external challenges chief marketing officers (CMOs) expected to face in the following six to 12 months in Canada and the United States as of August 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (October 13, 2023). Leading external challenges chief marketing officers (CMOs) expected to face in the following six to 12 months in Canada and the United States as of August 2023 [Graph]. In Statista. Retrieved September 14, 2024, from https://www.statista.com/statistics/1427086/external-challenges-cmos-expected-canada-us/
Dentsu. "Leading external challenges chief marketing officers (CMOs) expected to face in the following six to 12 months in Canada and the United States as of August 2023." Chart. October 13, 2023. Statista. Accessed September 14, 2024. https://www.statista.com/statistics/1427086/external-challenges-cmos-expected-canada-us/
Dentsu. (2023). Leading external challenges chief marketing officers (CMOs) expected to face in the following six to 12 months in Canada and the United States as of August 2023. Statista. Statista Inc.. Accessed: September 14, 2024. https://www.statista.com/statistics/1427086/external-challenges-cmos-expected-canada-us/
Dentsu. "Leading External Challenges Chief Marketing Officers (Cmos) Expected to Face in The following Six to 12 Months in Canada and The United States as of August 2023." Statista, Statista Inc., 13 Oct 2023, https://www.statista.com/statistics/1427086/external-challenges-cmos-expected-canada-us/
Dentsu, Leading external challenges chief marketing officers (CMOs) expected to face in the following six to 12 months in Canada and the United States as of August 2023 Statista, https://www.statista.com/statistics/1427086/external-challenges-cmos-expected-canada-us/ (last visited September 14, 2024)
Leading external challenges chief marketing officers (CMOs) expected to face in the following six to 12 months in Canada and the United States as of August 2023 [Graph], Dentsu, October 13, 2023. [Online]. Available: https://www.statista.com/statistics/1427086/external-challenges-cmos-expected-canada-us/