U.S.: agencies' difficulty in obtaining business 2020-2022

During a 2022 survey fielded in the United States, 43 percent of the responding marketing, advertising, and public relations (PR) agency executives said it was harder or much harder for them to obtain a new business compared to the previous year. In 2021, that share stood below 30 percent.

Level of difficulty in obtaining new business according to advertising, marketing, and PR agency executives in the United State from 2020 to 2022

Characteristic	Easier/much easier	No change	Harder/much harder
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Release date

January 2023

More information

Region

United States

Survey time period

2020 to 2022

Number of respondents

150*

Special properties

among agency executives

Supplementary notes

* Number of respondents in 2022. In 2021, 120 executives were surveyed.

Data prior to 2021 was retrieved from an earlier release.
The publishing source does not inform a publication date. The date of release is the date of access.
Percentage points exceeding 100 percent are probably due to rounding.

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