During a March 2023 survey among brand marketers in the United States, approximately 45 percent of respondents said their main concern about using artificial intelligence (AI) in marketing was the significant cost of implementation it may carry. This was followed by 41 percent citing legal vulnerabilities and data privacy concerns.
Leading concerns about usage of generative artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sitecore. (May 9, 2023). Leading concerns about usage of generative artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023 [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/1424969/concerns-use-ai-marketing-us/
Sitecore. "Leading concerns about usage of generative artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023." Chart. May 9, 2023. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/1424969/concerns-use-ai-marketing-us/
Sitecore. (2023). Leading concerns about usage of generative artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/1424969/concerns-use-ai-marketing-us/
Sitecore. "Leading Concerns about Usage of Generative Artificial Intelligence (Ai) in Marketing According to Brand Marketers in The United States as of March 2023." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/1424969/concerns-use-ai-marketing-us/
Sitecore, Leading concerns about usage of generative artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023 Statista, https://www.statista.com/statistics/1424969/concerns-use-ai-marketing-us/ (last visited December 14, 2024)
Leading concerns about usage of generative artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023 [Graph], Sitecore, May 9, 2023. [Online]. Available: https://www.statista.com/statistics/1424969/concerns-use-ai-marketing-us/
