Cryptocurrency Coinbase's “Coinbase Big Game” ad was the commercial that drove the most online engagement during Super Bowl LVI, with more than 386 thousand interactions. Google followed with 60.8 thousand interactions, while FTX – another crypto exchange – rounded out the top three with 51.1 thousand.
Ads that drove the most online engagement at Super Bowl LVI as of February 2022, by number of interactions
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Marketing Dive. (February 14, 2022). Ads that drove the most online engagement at Super Bowl LVI as of February 2022, by number of interactions [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1365619/ads-driving-most-online-engagement-super-bowl/
Marketing Dive. "Ads that drove the most online engagement at Super Bowl LVI as of February 2022, by number of interactions." Chart. February 14, 2022. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1365619/ads-driving-most-online-engagement-super-bowl/
Marketing Dive. (2022). Ads that drove the most online engagement at Super Bowl LVI as of February 2022, by number of interactions. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1365619/ads-driving-most-online-engagement-super-bowl/
Marketing Dive. "Ads That Drove The Most Online Engagement at Super Bowl Lvi as of February 2022, by Number of Interactions." Statista, Statista Inc., 14 Feb 2022, https://www.statista.com/statistics/1365619/ads-driving-most-online-engagement-super-bowl/
Marketing Dive, Ads that drove the most online engagement at Super Bowl LVI as of February 2022, by number of interactions Statista, https://www.statista.com/statistics/1365619/ads-driving-most-online-engagement-super-bowl/ (last visited October 06, 2024)
Ads that drove the most online engagement at Super Bowl LVI as of February 2022, by number of interactions [Graph], Marketing Dive, February 14, 2022. [Online]. Available: https://www.statista.com/statistics/1365619/ads-driving-most-online-engagement-super-bowl/