Main drivers behind influencer choice among marketers in Italy 2022
According to a survey conducted among marketing professionals working with influencers in Italy between April and July 2022, 70 percent of respondents said an influencer or creator's affinity with their brand's values was a driver behind their decision to work with them. Around 58 percent of the interviewees cited an influencer or creator's affinity with a brand's audience, while 33 percent mentioned an influencer or creator's engagement.
