Reasons for social commerce purchases South Korea 2023, by age
Rakuten Insight in South Korea in 2023 on social commerce, close to 61 percent of respondents between the ages of 16 to 24 answered that they purchased something via social media because it was convenient to buy. This was the most common reason across all age groups, followed by participating in a sale or promotion by using social media for the purchase.
According to a survey conducted by