On and around Black Friday in 2022, a significant portion of online shopping carts were abandoned prior to purchase, at a daily average of nearly 80 percent. On Black Friday itself (November 26th), the online shopping cart abandonment rate (CAR) was lower than average, however, at 77.74 percent. Also worth noting is that online shopping CAR was higher on average pre-Black Friday than it was post-Black Friday.
Online shopping average cart abandonment rate (CAR) before, during, and after Black Friday in 2022
Characteristic
Abandonment rate
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SaleCycle. (November 1, 2022). Online shopping average cart abandonment rate (CAR) before, during, and after Black Friday in 2022 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1377689/black-friday-cart-abandonment-rate/
SaleCycle. "Online shopping average cart abandonment rate (CAR) before, during, and after Black Friday in 2022." Chart. November 1, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1377689/black-friday-cart-abandonment-rate/
SaleCycle. (2022). Online shopping average cart abandonment rate (CAR) before, during, and after Black Friday in 2022. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1377689/black-friday-cart-abandonment-rate/
SaleCycle. "Online Shopping Average Cart Abandonment Rate (Car) Before, During, and after Black Friday in 2022." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1377689/black-friday-cart-abandonment-rate/
SaleCycle, Online shopping average cart abandonment rate (CAR) before, during, and after Black Friday in 2022 Statista, https://www.statista.com/statistics/1377689/black-friday-cart-abandonment-rate/ (last visited September 01, 2024)
Online shopping average cart abandonment rate (CAR) before, during, and after Black Friday in 2022 [Graph], SaleCycle, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1377689/black-friday-cart-abandonment-rate/