Ad spend growth of cleaning products advertisers in Germany 2023

Published by Statista Research Department, Feb 27, 2024
In the first half of 2023, The Procter & Gamble Company (P&G) increased its advertising spending on cleaning products in Germany by 71 million euros. Henkel followed with a 15 million ad expenditure increase regarding cleaning sector.

Change in advertising spending of selected cleaning products advertisers in Germany in 1st half 2023 (in million euros)

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Release date

August 2023

Region

Germany

Survey time period

H1 2023

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Overview

7

Television advertising

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Print advertising

6

Internet advertising

8

Radio advertising

6

Out-of-home and cinema advertising

6

Agency rankings

4

Advertising impact

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Forecasts

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Statistics

Topics

HenkelUnileverL'OréalCleaning products industry in the U.S.Procter & Gamble
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