Leading storytelling ingredients in marketing in the UK 2023

Published by Statista Research Department, Aug 11, 2023
During a 2023 survey, 78 percent of responding marketing decision-makers from the United Kingdom stated they felt personal/human-first messaging was a key element of storytelling. Creating an emotial response ranked first, named by 79 percent of respondents.

Leading storytelling ingredients according to marketers in the United Kingdom as of July 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

June 2023

Region

United Kingdom

Survey time period

as of July 2023

Number of respondents

250 respondents

Special properties

among brand-building decision makers across brands, media and creative agencies

Supplementary notes

The source does not provide information about the date of survey. The date provided is the release date.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Advertising consumption and perception in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising consumption and perception in the United States

Overview

5

Digital overview

8

Video

4

Podcast advertising

4

Brand safety

5

Environmental, social, and corporate governance (ESG)

7

Logos

4

Artificial intelligence (AI)

5

Spotlight: Generation Z

7

Further Content: You might find this interesting as well

Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu