TikTok engagement worldwide by followers 2023

As of April 2023, the average engagement rate of content creators and accounts with over 10 million followers on TikTok was approximately 10.5 percent. In comparison, creators and TikTok accounts with lower follower counts reported lower average engagement rates - with accounts counting between 100 thousand and 500 thousand followers having an average engagement rate of 9.74 percent as of the examined month.

Average global TikTok account engagement rate as of April 2023, by number of followers

Characteristic	Average engagement rate
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Release date

April 2023

More information

Region

Worldwide

Survey time period

as of April 2023

Special properties

based on the analysis of 10,000 TikTok accounts

Supplementary notes

The source does not provide an exact survey date. The date provided is the publication date.
According to the source: "The average engagement rate for these TikTok accounts was calculated in this way: (likes + comments + shares + saves) / views for the last 30 videos."

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