U.S. generative AI usage frequency 2023, by generation

Frequency of generative artificial intelligence (GAI) in the United States as of October 2023, by generation

CharacteristicAt least once a dayOnce to a few times a weekUp to a few timesNever
All adults 10% 10% 18% 62%
Generation Z 10% 19% 28% 42%
Millenials 19% 15% 18% 49%
Generation X 6% 10% 21% 63%
Baby Boomers 3% 5% 15% 77%
Created with Highcharts 7.2.2Share of respondents10%10%10%10%19%19%6%6%3%3%10%10%19%19%15%15%10%10%5%5%18%18%28%28%18%18%21%21%15%15%62%62%42%42%49%49%63%63%77%77%At least once a dayOnce to a few times a weekUp to a few timesNeverAll adultsGeneration ZMillenialsGeneration XBaby Boomers
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%105%110%115%
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Release date

January 2024

Region

United States

Survey time period

October 16 to November 8, 2023

Age group

13 years and older

Method of interview

Online survey

Supplementary notes

Study conducted in three waves:

- October 16 to 19, 2023 with 2,207 U.S. adults, margin of error +/-2 percentage points;
- October 16 to 29, 2023 with 1,002 Gen Zers aged between 13 and 26 years old, margin of error +/-3 percentage points;
- November 2 to 8, 2023 with 1,000 Gen Zers aged between 13 and 25 years old, margin of error +/-3 percentage points, providing additional data for the study;

Specific time frame for this survey is not informed. Missing and exceeding percentage points are due to rounding.

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