The graph shows data on global mobile advertising expenditures in 2015 and 2016, broken down by region. In 2016, North America ranked first, with 38.41 billion U.S. dollars spending on mobile ads, up from 22.19 billion a year earlier.
Global mobile advertising expenditure in 2015 and 2016, by region
(in million U.S. dollars)
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Statistics on "Mobile marketing and advertising worldwide"
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IAB Europe. (July 7, 2017). Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars) [Graph]. In Statista. Retrieved August 09, 2020, from https://www.statista.com/statistics/232411/global-mobile-advertising-expenditure-by-region/
IAB Europe. "Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars)." Chart. July 7, 2017. Statista. Accessed August 09, 2020. https://www.statista.com/statistics/232411/global-mobile-advertising-expenditure-by-region/
IAB Europe. (2017). Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 09, 2020. https://www.statista.com/statistics/232411/global-mobile-advertising-expenditure-by-region/
IAB Europe. "Global Mobile Advertising Expenditure in 2015 and 2016, by Region (in Million U.S. Dollars)." Statista, Statista Inc., 7 Jul 2017, https://www.statista.com/statistics/232411/global-mobile-advertising-expenditure-by-region/
IAB Europe, Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars) Statista, https://www.statista.com/statistics/232411/global-mobile-advertising-expenditure-by-region/ (last visited August 09, 2020)
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