The graph shows data on global mobile advertising expenditures in 2015 and 2016, broken down by region. In 2016, North America ranked first, with 38.41 billion U.S. dollars spending on mobile ads, up from 22.19 billion a year earlier.
Global mobile advertising expenditure in 2015 and 2016, by region
(in million U.S. dollars)
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IAB Europe. (July 7, 2017). Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars) [Graph]. In Statista. Retrieved January 20, 2020, from https://www.statista.com/statistics/232411/global-mobile-advertising-expenditure-by-region/
IAB Europe. "Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars)." Chart. July 7, 2017. Statista. Accessed January 20, 2020. https://www.statista.com/statistics/232411/global-mobile-advertising-expenditure-by-region/
IAB Europe. (2017). Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 20, 2020. https://www.statista.com/statistics/232411/global-mobile-advertising-expenditure-by-region/
IAB Europe. "Global Mobile Advertising Expenditure in 2015 and 2016, by Region (in Million U.S. Dollars)." Statista, Statista Inc., 7 Jul 2017, https://www.statista.com/statistics/232411/global-mobile-advertising-expenditure-by-region/
IAB Europe, Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars) Statista, https://www.statista.com/statistics/232411/global-mobile-advertising-expenditure-by-region/ (last visited January 20, 2020)
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