Reasons Facebook users in Germany have liked a company on Facebook as of June 2012

Facebook: reasons why German users have liked a company in June 2012 This statistic provides information on the reasons why Facebook users in Germany have liked a company on Facebook. During the survey in June 2012, it was found that 32 percent of respondents had done so in order to receive discounts and money-off promotions.
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Share of respondents
To keep up-to-date with a company's products, services or offerings32%
To receive discounts and money-off promotions32%
To receive advanced notice of new products or future releases28%
To receive "free stuff" or giveaways (free download, voucher, discount,) in exchange for email address28%
Shop with this company or buy this brand on a regular basis25%
To gain access to exclusive content25%
To show my support for the company to others (including friends and family)18%
For more information related to my personal interests, hobbies etc.18%
Someone recommended it to me16%
To be affiliated with the product or brand because it's trendy or cool14%
To receive alerts related to developments within the company, association or organisation14%
For a quick and easy way to "keep my fingers on the pulse" of the brand/company13%
Share of respondents
To keep up-to-date with a company's products, services or offerings32%
To receive discounts and money-off promotions32%
To receive advanced notice of new products or future releases28%
To receive "free stuff" or giveaways (free download, voucher, discount,) in exchange for email address28%
Shop with this company or buy this brand on a regular basis25%
To gain access to exclusive content25%
To show my support for the company to others (including friends and family)18%
For more information related to my personal interests, hobbies etc.18%
Someone recommended it to me16%
To be affiliated with the product or brand because it's trendy or cool14%
To receive alerts related to developments within the company, association or organisation14%
For a quick and easy way to "keep my fingers on the pulse" of the brand/company13%
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This statistic provides information on the reasons why Facebook users in Germany have liked a company on Facebook. During the survey in June 2012, it was found that 32 percent of respondents had done so in order to receive discounts and money-off promotions.
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Release date
October 2012
Region
Germany
Survey time period
June 2012
Number of respondents
493 respondents
Age group
8-19 years
Method of interview
Email survey
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