Most popular publishers on Instagram as of July 2017, by user engagement (in million interactions)

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Number of combined likes and comments in millions
National Geographic124.73
The Shade Room91.75
Bleacher Report56.48
National Geographic Travel38.33
Barstool Sports24.35
Bleacher Report Football23.31
Baller Alert19.27
E! News14.14
The Dodo7.31
Fox News6.7

© Statista 2017

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This statistic presents the leading English-language publishers on Instagram as of July 2017, ranked by user engagement. According to the findings, National Geographic held the top position as leading publisher with a total of 124.73 million total user interactions with. Following in second, The Shade Room recorded a total 91.75 million interactions.
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Release date
August 2017
Survey time period
July 2017
Special properties
English-language publishers

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