U.S. primary digital holiday gift research and purchase channels 2016

Primary channel or location where internet users in the United States plan to research or purchase gifts during the holiday season as of June 2016

U.S. primary digital holiday gift research and purchase channels 2016 This statistic gives information on leading channels used for holiday research and purchases according to U.S. holiday shoppers. During the June 2016 survey, 32 percents of respondents stated that they were planning on using their desktop or laptop computer as primary device for purchasing gifts.
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Primary channel or location where internet users in the United States plan to research or purchase gifts during the holiday season as of June 2016

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ResearchPurchase
Desktop/laptop36.6%32%
In-store28.9%33.5%
Smartphone10.5%8.9%
Tablet9.3%7.5%
Other2.8%3.6%
Don't know12%14.5%
ResearchPurchase
Desktop/laptop36.6%32%
In-store28.9%33.5%
Smartphone10.5%8.9%
Tablet9.3%7.5%
Other2.8%3.6%
Don't know12%14.5%
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This statistic gives information on leading channels used for holiday research and purchases according to U.S. holiday shoppers. During the June 2016 survey, 32 percents of respondents stated that they were planning on using their desktop or laptop computer as primary device for purchasing gifts.
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Release date
September 2016
Region
United States
Survey time period
June 2016
Age group
18 years and older
Special properties
who plan to shop for the 2016 holiday season
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