U.S. primary digital holiday gift research and purchase channels 2016

Primary channel or location where internet users in the United States plan to research or purchase gifts during the holiday season as of June 2016

U.S. primary digital holiday gift research and purchase channels 2016 This statistic gives information on leading channels used for holiday research and purchases according to U.S. holiday shoppers. During the June 2016 survey, 32 percents of respondents stated that they were planning on using their desktop or laptop computer as primary device for purchasing gifts.
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Primary channel or location where internet users in the United States plan to research or purchase gifts during the holiday season as of June 2016

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ResearchPurchase
Desktop/laptop36.6%32%
In-store28.9%33.5%
Smartphone10.5%8.9%
Tablet9.3%7.5%
Other2.8%3.6%
Don't know12%14.5%
ResearchPurchase
Desktop/laptop36.6%32%
In-store28.9%33.5%
Smartphone10.5%8.9%
Tablet9.3%7.5%
Other2.8%3.6%
Don't know12%14.5%
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This statistic gives information on leading channels used for holiday research and purchases according to U.S. holiday shoppers. During the June 2016 survey, 32 percents of respondents stated that they were planning on using their desktop or laptop computer as primary device for purchasing gifts.
Show more
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Statistics on "Holiday season e-commerce in the United States"
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