Mobile messengers in Asia Pacific
Besides text and voice messaging, WeChat, LINE, Hike and KakaoTalk also provide various other features such as photo and video sharing, digital payment and mobile gaming through mini apps that are integrated in the app itself while offering accounts for both private and business users. Combining all these features in one application is one of the reasons why these messenger apps have been witnessing increasing user numbers in the past years. Further factors for the popularity of messenger apps is the importance of social networks in countries such as China and the high internet usage and internet connectivity in places like South Korea.
User demand for special features, such as photo-sharing, video-sharing, voice messages or emoticons, as well as zero or low costs of messaging via an internet connection, have created a need for mobile messenger apps on the market. Globally, WhatsApp has been the market leader with 1.6 billion monthly users around the world as of October 2019, followed by Facebook Messenger and WeChat.