This statistic provides data on search ad revenue share of leading search sites in the United States from 2016 to 2019. In 2016, Yahoo's search ad revenue share amounted to three percent and it is expected to fall to 2.3 percent in 2019.
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Search ad revenue share of leading search sites in the U.S. 2016-2019
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Search advertising revenue share of leading search providers in the United States from 2016 to 2019
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This statistic provides data on search ad revenue share of leading search sites in the United States from 2016 to 2019. In 2016, Yahoo's search ad revenue share amounted to three percent and it is expected to fall to 2.3 percent in 2019.
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| Microsoft | Yahoo! | Verizon(AOL) | ||
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| Microsoft | Yahoo! | Verizon(AOL) | ||
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Description
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This statistic provides data on search ad revenue share of leading search sites in the United States from 2016 to 2019. In 2016, Yahoo's search ad revenue share amounted to three percent and it is expected to fall to 2.3 percent in 2019.
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- Show publisher information
- Release date
- March 2017
- Region
- United States
- Survey time period
- 2016
- Special properties
- includes advertising which appears on desktop and laptop computers as well as mobile phones and tablets
- Supplementary notes
-
* Forecast.
Net ad revenues after companies pay traffic acquisition costs to partner sites.
Display includes banner ads, rich media, sponsorships and video; search includes contextual text links, paid inclusion, paid listings (paid search) and SEO.
More information
- Region
- United States
- Survey time period
- 2016
- Special properties
- includes advertising which appears on desktop and laptop computers as well as mobile phones and tablets
- Supplementary notes
-
* Forecast.
Net ad revenues after companies pay traffic acquisition costs to partner sites.
Display includes banner ads, rich media, sponsorships and video; search includes contextual text links, paid inclusion, paid listings (paid search) and SEO.
Other interesting statistics
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+Online display CPM in the U.S. 2005-2016
Consumer trust in different types of advertising in North America 2011-2015
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+U.S. net mobile display ad revenue of selected online companies 2015-2017
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Statistics on "Digital advertising formats in the U.S."
- Overview
The most important statistics
- Internet advertising spending worldwide from 2010 to 2020, by type (in million U.S. dollars)Global internet advertising spending 2010-2020, by type
- Digital advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)Digital advertising spending in the U.S. 2015-2021
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)Quarterly online advertising revenue in the U.S. 2007-2017
- Breakdown of online advertising revenue in the United States in 2017, by type Breakdown of U.S. online advertising revenue in 2017, by type
- Breakdown of U.S. online advertising revenue from 2010 to 2016, by industryBreakdown of U.S. online advertising revenue from 2010-2016, by industry
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2017, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Media planners' concerns with online advertising in the United States as of August 2016Concerns with online ads in the U.S. 2016
- Video advertising
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)U.S. agencies and marketers digital and mobile video ad spend 2015-2018
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of digital video ad views in the United States in 4th d quarter 2017, by advertiser categoryDigital video ad view distribution in the U.S. 2017, by category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital video advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2015-2021, by device
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)Mobile video ad spend in the U.S. 2015-2020
- Display advertising
The most important statistics
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)Display advertising spending in the U.S. 2014-2019
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)Display advertising spending in the U.S. 2014-2019, by format
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)Native digital display ad spend in the U.S. 2016-2018, by device
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)Social & non-social native digital display ad spend in the U.S. 2016-2018
- Programmatic digital display advertising spending in the United States from 2013 to 2019 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2019
- Programmatic digital display advertising spending in the United States in 2015, by industry (in billion U.S. dollars)U.S. programmatic digital display ad spend 2015, by industry
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industryDisplay ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Leading syndicated ad focus entities in the United States in December 2016, by reachLeading U.S. display advertising networks 2016, by reach
- Search advertising
The most important statistics
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Paid search ad spend worldwide 2015-2017
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search marketing spending in the U.S. 2014-2019
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019Search ad revenue share of leading search sites in the U.S. 2016-2019
- Digital search advertising revenue in the United States from 2015 to 2021 (in million U.S. dollars)Digital Market Outlook: search ad revenue in the U.S. 2015-2021
- Digital search advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)Digital Market Outlook: search ad revenue per internet user U.S. 2015-2021
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
- Share of search queries handled by leading U.S. search engine providers as of April 2018Market share of search engines in the United States 2008-2018
- Consumer attitudes
The most important statistics
- Consumer trust in various types of advertising in North America from 2011 to 2015Consumer trust in different types of advertising in North America 2011-2015
- Consumer attitude towards digital video advertising in the United States as of May 2016Digital video advertising effectiveness in the U.S. 2016, by video type
- Share of connected consumers who feel that there are too many ads on their device as of April 2016Consumer sensitivity to ad clutter 2016, by device
- Digital video ad enjoyment and quality in the United States as of March 2016, by ad lengthDigital video ad satisfaction in the U.S. 2016, by ad length
- Digital video ad recall in the United States as of March 2016, by ad lengthDigital video ad recall in the U.S. 2016
- Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016Video viewers' actions taken in response to pre-roll video ads in the U.S. 2016
- Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016Perfect mobile ad qualities according to U.S. teens and Millennials 2016
- Share of consumers who felt annoyed by advertising on news websites in the United States as of May 2017, by formatU.S. consumers who find news sites advertising annoying 2017, by format
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Digital advertising formats in the U.S.
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Canada: search advertising revenue 2005-2016
- South Africa: internet ad revenue 2015, by format
- Nigeria search ad revenue 2010-2021
- Google's share of paid search ad spend in Europe Q4 2014-Q4 2015
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- South Africa: internet ad revenue 2015, by format
- Google and Microsoft: net income comparison 2008-2014
- Display vs. search ad revenue in South Korea 2016-2018
- Twitter: U.S. desktop advertising revenue 2012-2015
- Twitter: non-U.S. advertising revenue 2010-2015
- U.S. Twitter advertising revenue 2015-2018
- Russian advertising revenue: percentage change 2010-2011, by format
- Advertising market in Australia 2016 and 2021 by platform
- U.S. Yahoo! Bing Network CPC 2013-2014, by industry
- Media companies: ad revenues 2017
- Internet users who used AOL as ISP in the U.S. 2014
- ACSI - U.S. customer satisfaction with AOL 2002-2017
- Annual revenue of AOL 2014-2014, by department
- Yahoo and Bing's hare of paid search ad spend in Europe Q4 2014-Q4 2015
- AOL: annual revenue 2004-2014
Studies
- Search advertising in the U.S.
- Digital search advertising in the U.S. (DMO)
- Digital search advertising in the United Kingdom
- Advertising in Italy
- Full Year 2017 Podcast Ad Revenue Study
- Advertising in the Netherlands
- IAB Podcast Ad Revenue Study
- IAB and DDMA Report on Search Advertising
- IAB and DDMA Report on Paid Search Advertising
- Digital advertising in the U.S.
- Global Mobile Advertising Revenue 2016
- Digital advertising formats in the U.S.
- Search
- Advertising agencies in the U.S.
- Out-of-home advertising
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Statistics on the topic
Free statistics
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)
- Breakdown of online advertising revenue in the United States in 2017, by type
- Breakdown of U.S. online advertising revenue from 2010 to 2016, by industry
- Media planners' concerns with online advertising in the United States as of August 2016
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Leading syndicated ad focus entities in the United States in December 2016, by reach
- Share of search queries handled by leading U.S. search engine providers as of April 2018
- Consumer trust in various types of advertising in North America from 2011 to 2015
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- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2019 (in billion U.S. dollars)
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- Digital search advertising revenue in the United States from 2015 to 2021 (in million U.S. dollars)
- Digital search advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)
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- Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016
- Share of consumers who felt annoyed by advertising on news websites in the United States as of May 2017, by format
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