This statistic provides data on search ad revenue share of leading search sites in the United States from 2016 to 2019. In 2016, Yahoo's search ad revenue share amounted to three percent and it is expected to fall to 2.3 percent in 2019.
Search advertising revenue share of leading search providers in the United States from 2016 to 2019
includes advertising which appears on desktop and laptop computers as well as mobile phones and tablets
Supplementary notes
* Forecast. Net ad revenues after companies pay traffic acquisition costs to partner sites. Display includes banner ads, rich media, sponsorships and video; search includes contextual text links, paid inclusion, paid listings (paid search) and SEO.
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Statistics on "Digital advertising formats in the U.S."
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Search Engine Land. (March 14, 2017). Search advertising revenue share of leading search providers in the United States from 2016 to 2019 [Graph]. In Statista. Retrieved February 26, 2020, from https://www.statista.com/statistics/255863/search-ad-revenue-share-at-leading-search-sites-in-the-us/
Search Engine Land. "Search advertising revenue share of leading search providers in the United States from 2016 to 2019." Chart. March 14, 2017. Statista. Accessed February 26, 2020. https://www.statista.com/statistics/255863/search-ad-revenue-share-at-leading-search-sites-in-the-us/
Search Engine Land. (2017). Search advertising revenue share of leading search providers in the United States from 2016 to 2019. Statista. Statista Inc.. Accessed: February 26, 2020. https://www.statista.com/statistics/255863/search-ad-revenue-share-at-leading-search-sites-in-the-us/
Search Engine Land. "Search Advertising Revenue Share of Leading Search Providers in The United States from 2016 to 2019." Statista, Statista Inc., 14 Mar 2017, https://www.statista.com/statistics/255863/search-ad-revenue-share-at-leading-search-sites-in-the-us/
Search Engine Land, Search advertising revenue share of leading search providers in the United States from 2016 to 2019 Statista, https://www.statista.com/statistics/255863/search-ad-revenue-share-at-leading-search-sites-in-the-us/ (last visited February 26, 2020)
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