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Search ad revenue share of leading search sites in the U.S. 2016-2019
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Search ad revenue share of leading search sites in the U.S. 2016-2019
Search advertising revenue share of leading search providers in the United States from 2016 to 2019
This statistic provides data on search ad revenue share of leading search sites in the United States from 2016 to 2019. In 2016, Yahoo's search ad revenue share amounted to three percent and it is expected to fall to 2.3 percent in 2019.
Search advertising revenue share of leading search providers in the United States from 2016 to 2019
| Microsoft | Yahoo! | Verizon(AOL) | ||
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| Microsoft | Yahoo! | Verizon(AOL) | ||
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Description
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This statistic provides data on search ad revenue share of leading search sites in the United States from 2016 to 2019. In 2016, Yahoo's search ad revenue share amounted to three percent and it is expected to fall to 2.3 percent in 2019.
Show more- Show sources information
- Show publisher information
- Release date
- March 2017
- Region
- United States
- Survey time period
- 2016
- Special properties
- includes advertising which appears on desktop and laptop computers as well as mobile phones and tablets
- Supplementary notes
-
* Forecast.
Net ad revenues after companies pay traffic acquisition costs to partner sites.
Display includes banner ads, rich media, sponsorships and video; search includes contextual text links, paid inclusion, paid listings (paid search) and SEO.
Source
- Show sources information
- Show publisher information
- Release date
- March 2017
More information
- Region
- United States
- Survey time period
- 2016
- Special properties
- includes advertising which appears on desktop and laptop computers as well as mobile phones and tablets
- Supplementary notes
-
* Forecast.
Net ad revenues after companies pay traffic acquisition costs to partner sites.
Display includes banner ads, rich media, sponsorships and video; search includes contextual text links, paid inclusion, paid listings (paid search) and SEO.
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Digital advertising formats in the U.S.
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Statistics on "Digital advertising formats in the U.S."
- Overview
The most important statistics
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2010-2021, by type
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)Quarterly online advertising revenue in the U.S. 2007-2017
- Breakdown of online advertising revenue in the United States in 2017, by type Breakdown of U.S. online advertising revenue in 2017, by type
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2017, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)Hispanic digital ad spend in the U.S. 2015-2020
- Video advertising
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)U.S. agencies and marketers digital and mobile video ad spend 2015-2018
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. 2018, by category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)Mobile video ad spend in the U.S. 2015-2020
- Display advertising
The most important statistics
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)Display advertising spending in the U.S. 2014-2019
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)Display advertising spending in the U.S. 2014-2019, by format
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)Native digital display ad spend in the U.S. 2016-2018, by device
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)Social & non-social native digital display ad spend in the U.S. 2016-2018
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industryDisplay ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)U.S. net mobile display ad revenue of selected online companies 2015-2017
- Search advertising
The most important statistics
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Paid search ad spend worldwide 2015-2017
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search marketing spending in the U.S. 2014-2019
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019Search ad revenue share of leading search sites in the U.S. 2016-2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)Digital Market Outlook: search ad revenue in the U.S. 2017-2023
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
- Share of search queries handled by leading U.S. search engine providers as of October 2018Market share of search engines in the United States 2008-2018
- Consumer attitudes
The most important statistics
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads on websites 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by formatU.S. consumers who find news sites banner advertising helpful 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads in online videos 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age groupU.S. consumers who find search engine advertising helpful 2017, by age
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- South Africa: internet ad revenue 2015, by format
- Nigeria search ad revenue 2010-2022
- Google: quarterly ARPU 2015-2016
- Google's share of paid search ad spend in Europe Q4 2014-Q4 2015
- Canada: search advertising revenue 2005-2016
- Global mobile ad revenue 2012-2016, by format
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- South Africa: internet ad revenue 2015, by format
- Search engine host market share on tablets in Belgium 2018
- Search engine host market share on desktop in Belgium 2018
- Search engine host market share on desktop in the Netherlands 2018
- Search engine host market share on desktop in Luxembourg 2018
- Search engine host market share on tablets in the Netherlands 2018
- Display vs. search ad revenue in South Korea 2016-2018
- Search engine host market share on tablets in Luxembourg 2018
- Share of global search expenditure 2014-2015, by device
- Annual revenue of AOL 2014-2014, by department
- AOL: annual revenue 2004-2014
- ACSI - U.S. customer satisfaction with AOL 2002-2018
- Microsoft Dynamics number of customers worldwide 2013-2015, by product
Studies
- Digital search advertising in the U.S. (DMO)
- Search advertising in the U.S.
- Digital search advertising in the United Kingdom
- Advertising in Italy
- Advertising in the Netherlands
- Digital advertising in the U.S.
- Advertising in North America
- Online advertising metrics
- Full Year 2017 Podcast Ad Revenue Study
- IAB and DDMA Report on Search Advertising
- IAB Podcast Ad Revenue Study
- Digital advertising formats in the U.S.
- IAB and DDMA Report on Search Advertising
- IAB and DDMA Report on Paid Search Advertising
- Global Mobile Advertising Revenue 2016
Statistics on "Digital advertising formats in the U.S."
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)
- Breakdown of online advertising revenue in the United States in 2017, by type
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)
- Hispanic online video advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of search queries handled by leading U.S. search engine providers as of October 2018
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
- Distribution of internet advertising revenue in South Africa in 2015, by format
- Search advertising revenue in Nigeria from 2010 to 2022 (in million U.S. dollars)
- Google's average revenue per monthly active user from 1st quarter 2015 to 4th quarter 2016 (in U.S. dollars)
- Share of paid search advertising spending going to Google in Europe from 4th quarter 2014 to 4th quarter 2015
- Internet search advertising revenue in Canada from 2005 to 2016 (in million Canadian dollars)
- Distribution of mobile advertising revenue worldwide from 2012 to 2016, by format
- Year-on-year change of paid search advertising spend for Google in Europe in 4th quarter 2014 and 4th quarter 2015
- Internet advertising revenue in South Africa in 2015, by format (in million South African rand)
- Market share of search engines on tablets in Belgium as of December 2018
- Market share of search engines on desktop in Belgium as of December 2018
- Market share of search engines on desktop in the Netherlands as of December 2018
- Market share of search engines on desktop in Luxembourg as of December 2018
- Market share of search engines on tablets in the Netherlands as of December 2018
- Distribution of internet advertising revenue in South Korea from 2016 to 2018, by format
- Market share of search engines on tablets in Luxembourg as of December 2018
- Distribution of search spending worldwide from 4th quarter 2014 to 4th quarter 2015, by device
- Annual revenue of AOL from 2013 to 2014, by department (in million U.S. dollars)
- Annual revenue of AOL from 2004 to 2014 (in million U.S. dollars)
- U.S. customer satisfaction with AOL from 2002 to 2018 (index score)
- Number of companies using Microsoft Dynamics worldwide from 2013 to 2015, by product (in 1,000s)
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