Search ad revenue share of leading search sites in the U.S. 2021

Published by Julia Faria, Jan 6, 2023
Google accounted for 56.8 percent of search advertising revenue in the United States as of March 2021. Amazon followed with a search ad revenue share of 19 percent, while Microsoft, Verizon Media, and Yelp completed the top five with a respective 5.3, 1.3, and 1.2 percent.

Search advertising revenue share of leading search providers in the United States in March 2021

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Release date

April 2021

Region

United States

Survey time period

March 2021

Special properties

includes advertising which appears on desktop and laptop computers as well as mobile phones and tablets

Supplementary notes

* Forecast.
Net ad revenues after companies pay traffic acquisition costs to partner sites.
Display includes banner ads, rich media, sponsorships and video; search includes contextual text links, paid inclusion, paid listings (paid search) and SEO.

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Regional overview

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Advertising spending by industry

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