Desktop e-mail marketing performance metrics in the U.S. in H2 2012, by industry

This timeline presents desktop e-mail marketing performance metrics in the United States in the second half of 2012, broken down by industry. In the presented period, the health care sector had the best open rate, amounting to 80.88 percent.

Desktop e-mail marketing performance metrics in the United States in second half-year of 2012, by industry

IndustryOpen rateClick rateCTO
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Source

Release date

February 2013

Region

United States

Survey time period

H2 2012

Special properties

includes laptops

Supplementary notes

CTO stands for click to open (rate).

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Statistics on "E-mail usage in the United States"

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