During a July 2022 survey of B2C content marketers primarily from North America, 57 percent of respondents said that creating content that appealed to different segments of customers was a challenge they faced. Developing consistency with measurement were named by 44 percent of responding B2C marketers.
Largest B2C content marketing challenges in North America as of July 2022
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Content Marketing Institute. (January 23, 2023). Largest B2C content marketing challenges in North America as of July 2022 [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/331877/b2c-content-marketing-challenges-in-north-america/
Content Marketing Institute. "Largest B2C content marketing challenges in North America as of July 2022." Chart. January 23, 2023. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/331877/b2c-content-marketing-challenges-in-north-america/
Content Marketing Institute. (2023). Largest B2C content marketing challenges in North America as of July 2022. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/331877/b2c-content-marketing-challenges-in-north-america/
Content Marketing Institute. "Largest B2c Content Marketing Challenges in North America as of July 2022." Statista, Statista Inc., 23 Jan 2023, https://www.statista.com/statistics/331877/b2c-content-marketing-challenges-in-north-america/
Content Marketing Institute, Largest B2C content marketing challenges in North America as of July 2022 Statista, https://www.statista.com/statistics/331877/b2c-content-marketing-challenges-in-north-america/ (last visited December 14, 2024)
Largest B2C content marketing challenges in North America as of July 2022 [Graph], Content Marketing Institute, January 23, 2023. [Online]. Available: https://www.statista.com/statistics/331877/b2c-content-marketing-challenges-in-north-america/