B2C content marketing challenges in North America 2015

This graph presents the largest B2C content marketing challenges in North America as of August 2015. During the survey, 56 percent of all surveyed B2C marketers stated that producing engaging content was the biggest challenge in content marketing.

Largest B2C content marketing challenges in North America as of August 2015

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Sources

Release date

October 2015

Region

North America

Survey time period

July and August 2015

Number of respondents

263 respondents

Special properties

among B2C marketers

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "With regard to content marketing, how challenged are you with each of the following?"
Percentages shown represent marketers who rated each challenge a 4 or 5 on a 5-point scale where 5 = “very challenged” and 1 = “not at all challenged.”

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Statistics on "Content marketing"

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