A study of global e-mail marketing performance metrics in the first half of 2020 analyzed e-mails sent out by different business types. According to the findings, B2C e-mails had slightly higher unique open rates, at 25 percent compared to 22 percent for B2B e-mails, while messages sent out by associations recorded a 19 percent unique open rate at that time.
E-mail marketing performance metrics worldwide in 1st half 2020, by sender type
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emfluence. (August 1, 2020). E-mail marketing performance metrics worldwide in 1st half 2020, by sender type [Graph]. In Statista. Retrieved March 02, 2021, from https://www.statista.com/statistics/961418/e-mail-marketing-performance-metrics-worldwide-sender-type/
emfluence. "E-mail marketing performance metrics worldwide in 1st half 2020, by sender type." Chart. August 1, 2020. Statista. Accessed March 02, 2021. https://www.statista.com/statistics/961418/e-mail-marketing-performance-metrics-worldwide-sender-type/
emfluence. (2020). E-mail marketing performance metrics worldwide in 1st half 2020, by sender type. Statista. Statista Inc.. Accessed: March 02, 2021. https://www.statista.com/statistics/961418/e-mail-marketing-performance-metrics-worldwide-sender-type/
emfluence. "E-mail Marketing Performance Metrics Worldwide in 1st Half 2020, by Sender Type." Statista, Statista Inc., 1 Aug 2020, https://www.statista.com/statistics/961418/e-mail-marketing-performance-metrics-worldwide-sender-type/
emfluence, E-mail marketing performance metrics worldwide in 1st half 2020, by sender type Statista, https://www.statista.com/statistics/961418/e-mail-marketing-performance-metrics-worldwide-sender-type/ (last visited March 02, 2021)