E-mail marketing performance metrics worldwide 2020, by business type

Published by
Valentina Dencheva,
Jan 6, 2023
A study of global e-mail marketing performance metrics in the first half of 2020 analyzed e-mails sent out by different business types. According to the findings, B2C e-mails had slightly higher unique open rates, at 25 percent compared to 22 percent for B2B e-mails, while messages sent out by associations recorded a 19 percent unique open rate at that time.

E-mail marketing performance metrics worldwide in 1st half 2020, by sender type

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

August 2020

Region

Worldwide

Survey time period

January 1 to June 30 , 2020

Special properties

based on e-mail handled by the source; broader industry metrics may vary

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$149 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

2

Other regions

10

Related statistics

10

Further related statistics

6

Further Content: You might find this interesting as well

Statistics

Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.
Menu