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E-mail marketing performance metrics worldwide 2020, by business type

A study of global e-mail marketing performance metrics in the first half of 2020 analyzed e-mails sent out by different business types. According to the findings, B2C e-mails had slightly higher unique open rates, at 25 percent compared to 22 percent for B2B e-mails, while messages sent out by associations recorded a 19 percent unique open rate at that time.

E-mail marketing performance metrics worldwide in 1st half 2020, by sender type

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Release date

August 2020



Survey time period

January 1 to June 30 , 2020

Special properties

based on e-mail handled by the source; broader industry metrics may vary

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Statistics on "E-mail marketing "

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