The statistic presents the e-mail marketing performance metrics worldwide in the first half of 2018, broken down by business type. According to the calculations, B2B e-mails had slightly higher unique open rates, at 24 percent compared to 22 percent for B2C e-mails.
E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type
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emfluence. (August 1, 2018). E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type [Graph]. In Statista. Retrieved January 24, 2020, from https://www.statista.com/statistics/961418/e-mail-marketing-performance-metrics-worldwide-sender-type/
emfluence. "E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type." Chart. August 1, 2018. Statista. Accessed January 24, 2020. https://www.statista.com/statistics/961418/e-mail-marketing-performance-metrics-worldwide-sender-type/
emfluence. (2018). E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type. Statista. Statista Inc.. Accessed: January 24, 2020. https://www.statista.com/statistics/961418/e-mail-marketing-performance-metrics-worldwide-sender-type/
emfluence. "E-mail Marketing Performance Metrics Worldwide in 1st Half of 2018, by Sender Type." Statista, Statista Inc., 1 Aug 2018, https://www.statista.com/statistics/961418/e-mail-marketing-performance-metrics-worldwide-sender-type/
emfluence, E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type Statista, https://www.statista.com/statistics/961418/e-mail-marketing-performance-metrics-worldwide-sender-type/ (last visited January 24, 2020)
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