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Global average marketing e-mail metrics during COVID-19 as of April 2020

A study from early 2020 looked at the global average marketing e-mail metrics during coronavirus in March 2020 compared to April 2020, based on six million marketing e-mails sent from a global customer base. According t the findings there was a slight increase in these metrics, with the average click-through rates having grow from 2.78 percent in March to 3.1 percent in April. At the same time, the click-to-open rates increased from 12.8 percent in March to 14.6 percent in April.

Average promotional e-mail metrics during coronavirus worldwide as of April 2020

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Release date

June 2020



Survey time period

March to April, 2020

Special properties

based on study of 6 million e-mails sent out by global customer base

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Statistics on "Coronavirus: impact on the advertising and marketing industry worldwide"

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