• B2C marketing: effectiveness of social media platforms 2015 | Statistic

Media & Advertising›
Advertising & Marketing ›
Effectiveness of B2C social media content marketing tactics in North America 2015

Premium

How do you assess the effectiveness of the following social media platforms for B2C marketing?
Exclusive Premium Statistic

Effectiveness of B2C social media content marketing tactics in North America 2015

This graph presents the assessment of various social media platforms among B2C marketers in North America as of August 2015. During the survey, 39 percent of the respondents stated they believed LinkedIn was an effective B2C marketing tactic.

Show more

About this statistic

Show source

Download Settings Share

Chart type

Datalabels

Description Source More information

This graph presents the assessment of various social media platforms among B2C marketers in North America as of August 2015. During the survey, 39 percent of the respondents stated they believed LinkedIn was an effective B2C marketing tactic.

Show more

Show sources information; Show publisher information
Release date: October 2015

Region: North America
Survey time period: July and August 2015
Number of respondents: 263 respondents
Special properties: among B2C marketers
Method of interview: Email survey
Supplementary notes: This question was phrased by the source as follows: "How effective are the social media platforms that you use?"
Percentages shown represent marketers who rated each platform a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.

More information

Other interesting statistics

Content marketing revenue worldwide 2016-2017

Content marketing revenue worldwide 2016-2017

Content marketing revenue worldwide 2016-2017

Leading B2B marketing content distribution channels 2015

Leading B2B marketing content distribution channels 2015

Leading B2B marketing content distribution channels 2015

Effectiveness of B2B social media content marketing tactics in North America 2015

Effectiveness of B2B social media content marketing tactics in North America 2015

Effectiveness of B2B social media content marketing tactics in North America 2015

Top platforms to engage with brand content among U.S. women 2016

Effectiveness ratings of B2B content marketing tactics in North America 2015

Effectiveness ratings of B2B content marketing tactics in North America 2015

Effectiveness ratings of B2B content marketing tactics in North America 2015

Statista Accounts: Access All Statistics. Starting from $588 / Year

Prices & Access

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

* All products require an annual contract.
Prices do not include sales tax
(New York residents only).

Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Twitter marketing

All Information
in one Presentation

Twitter marketing

99 page/s
English
pptx
Detailed references

Everything On "Twitter marketing" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Content marketing in the U.S."

Overview

The most important statistics

Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Content marketing revenue worldwide 2016-2017
Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)Content marketing services revenue worldwide 2014-2019
Most commonly produced content marketing types worldwide as of September 2016Content types used for marketing worldwide as of September 2016
How familiar are you with content marketing?Familiarity with content marketing in the U.S. 2016
Use of content marketing among B2B marketers in North America from 2012 to 2017Use of content marketing among B2B marketers in North America 2012-2017
Use of content marketing among B2C marketers in North America from 2012 to 2017B2C content marketing use in North America 2012-2017
Is your B2B content marketing spending going to increase or decrease over the next 12 months?*Change of B2B content marketing budgets in North America 2017
Is your B2C content marketing spending going to increase or decrease over the next 12 months?Change in content marketing budgets in North America 2017

Marketer perspective

The most important statistics

Which of these best represents how your team is organized to produce content?Departments responsible for content marketing U.S. 2016
How many outside agencies, PR firms, or other services companies are regularly involved in content production?Number of outside companies involved in content production in the U.S. 2016
Leading methods and sources of generating ideas for marketing content in the United States in 2016Leading sources of ideas for marketing content in the U.S. 2016
Most effective influence marketing tactics according to marketers in the United States as of April 2016Most effective influence marketing tactics in the U.S. 2016
What is the quality of customers acquired from influencer marketing?Quality of customers acquired through influence marketing in the U.S. 2015
Largest B2B content marketing challenges in North America as of August 2015B2B content marketing challenges in North America 2015
Largest B2C content marketing challenges in North America as of August 2015B2C content marketing challenges in North America 2015
Leading nonprofit content marketing challenges in North America as of August 2015Nonprofit content marketing challenges in North America 2015

Consumer perspective

The most important statistics

Familiarity with selected advertising/marketing types in the United States as of April 2016, by age groupFamiliarity with selected advertising/marketing types in the U.S. 2016, by age
What e-mail content would entice you to interact further with a retailer?North America: e-mail marketing attractive content 2016
Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising annoying 2017
Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
Consumer trust in online content in the United States as of September 2015, by sourceInfluence marketing: U.S. consumer trust in online content 2015, by source
When you view the following type of content online how likely are you to question its authenticity?U.S. consumers perception of online content authenticity 2015

Goals & tactics

The most important statistics

What are the goals for content marketing in your company?Organizational goals for B2B content marketing in North America 2016
What are the goals for content marketing in your company?Organizational goals for B2C content marketing in North America 2016
What content distribution channels do you plan to add to your marketing efforts in the next 12 months?New content distribution channels in North America 2016
Leading content distribution channels used by B2B marketing professionals as of January 2015Leading B2B marketing content distribution channels 2015
Leading content marketing metrics used by B2C marketers in North America as of August 2016Metrics usage for B2C content marketing in North America 2016
Which paid methods of content promotion does your organization use in its content marketing efforts?Paid advertising usage among B2B content marketers in North America 2016
Which paid methods of content promotion does your organization use in its content marketing efforts?Paid advertising usage for B2C content marketing in North America 2016
Which paid advertising methods do you use to promote/distribute content?Advertising usage among nonprofit content marketers in North America 2015

Effectiveness

The most important statistics

Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015Most important attributes of effective B2B content marketing 2015
How effective are the following content marketing tactics for B2B marketing?Effectiveness ratings of B2B content marketing tactics in North America 2015
How effective are the following content marketing tactics for B2C marketing?Effectiveness ratings of B2C content marketing tactics in North America 2015
How effective are the following content marketing tactics for nonprofit marketing?Effectiveness of nonprofit content marketing tactics in North America 2015
How do you assess the effectiveness of the following social media platforms for B2B marketing?Effectiveness of B2B social media content marketing tactics in North America 2015
How do you assess the effectiveness of the following social media platforms for B2C marketing?Effectiveness of B2C social media content marketing tactics in North America 2015

Popular Related Keywords

Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics

Topics

Studies

Statistics on the topic

Topics

About Statista

Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.

Internet & Telecommunications

Consumer Goods & FMCG

Retail & Trade

Travel, Tourism & Hospitality

Society

Transportation & Logistics

Learn more about how Statista can support your business.

Request webinar

Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

3 News

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.