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How do you assess the effectiveness of the following social media platforms for B2C marketing?

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Chart type
Datalabels
Share on Social Media
Description Source More information
This graph presents the assessment of various social media platforms among B2C marketers in North America as of August 2015. During the survey, 39 percent of the respondents stated they believed LinkedIn was an effective B2C marketing tactic.
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Release date
October 2015
Region
North America
Survey time period
July and August 2015
Number of respondents
263 respondents
Special properties
among B2C marketers
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "How effective are the social media platforms that you use?"
Percentages shown represent marketers who rated each platform a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.

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