This graph presents the assessment of various social media platforms among B2C marketers in North America as of August 2015. During the survey, 39 percent of the respondents stated they believed LinkedIn was an effective B2C marketing tactic.
How do you assess the effectiveness of the following social media platforms for B2C marketing?
This question was phrased by the source as follows: "How effective are the
social media platforms that you use?" Percentages shown represent marketers who rated each platform a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Content Marketing Institute. (October 14, 2015). How do you assess the effectiveness of the following social media platforms for B2C marketing? [Graph]. In Statista. Retrieved July 03, 2022, from https://www.statista.com/statistics/331880/effectiveness-of-b2c-social-media-content-marketing/
Content Marketing Institute. "How do you assess the effectiveness of the following social media platforms for B2C marketing?." Chart. October 14, 2015. Statista. Accessed July 03, 2022. https://www.statista.com/statistics/331880/effectiveness-of-b2c-social-media-content-marketing/
Content Marketing Institute. (2015). How do you assess the effectiveness of the following social media platforms for B2C marketing?. Statista. Statista Inc.. Accessed: July 03, 2022. https://www.statista.com/statistics/331880/effectiveness-of-b2c-social-media-content-marketing/
Content Marketing Institute. "How Do You Assess The Effectiveness of The following Social Media Platforms for B2c Marketing?." Statista, Statista Inc., 14 Oct 2015, https://www.statista.com/statistics/331880/effectiveness-of-b2c-social-media-content-marketing/
Content Marketing Institute, How do you assess the effectiveness of the following social media platforms for B2C marketing? Statista, https://www.statista.com/statistics/331880/effectiveness-of-b2c-social-media-content-marketing/ (last visited July 03, 2022)
