This graph presents the assessment of various social media platforms among B2C marketers in North America as of August 2015. During the survey, 39 percent of the respondents stated they believed LinkedIn was an effective B2C marketing tactic.
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Effectiveness of B2C social media content marketing tactics in North America 2015
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This graph presents the assessment of various social media platforms among B2C marketers in North America as of August 2015. During the survey, 39 percent of the respondents stated they believed LinkedIn was an effective B2C marketing tactic.
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Description
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This graph presents the assessment of various social media platforms among B2C marketers in North America as of August 2015. During the survey, 39 percent of the respondents stated they believed LinkedIn was an effective B2C marketing tactic.
Show more- Show sources information
- Show publisher information
- Release date
- October 2015
- Region
- North America
- Survey time period
- July and August 2015
- Number of respondents
- 263 respondents
- Special properties
- among B2C marketers
- Method of interview
- Email survey
- Supplementary notes
-
This question was phrased by the source as follows: "How effective are the
social media platforms that you use?"
Percentages shown represent marketers who rated each platform a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.
More information
- Region
- North America
- Survey time period
- July and August 2015
- Number of respondents
- 263 respondents
- Special properties
- among B2C marketers
- Method of interview
- Email survey
- Supplementary notes
-
This question was phrased by the source as follows: "How effective are the
social media platforms that you use?"
Percentages shown represent marketers who rated each platform a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.
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Statistics on "Content marketing in the U.S."
- Overview
The most important statistics
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Content marketing revenue worldwide 2016-2017
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)Content marketing services revenue worldwide 2014-2019
- Most commonly produced content marketing types worldwide as of September 2016Content types used for marketing worldwide as of September 2016
- How familiar are you with content marketing?Familiarity with content marketing in the U.S. 2016
- Use of content marketing among B2B marketers in North America from 2012 to 2017Use of content marketing among B2B marketers in North America 2012-2017
- Use of content marketing among B2C marketers in North America from 2012 to 2017B2C content marketing use in North America 2012-2017
- Is your B2B content marketing spending going to increase or decrease over the next 12 months?*Change of B2B content marketing budgets in North America 2017
- Is your B2C content marketing spending going to increase or decrease over the next 12 months?Change in content marketing budgets in North America 2017
- Marketer perspective
The most important statistics
- Which of these best represents how your team is organized to produce content?Departments responsible for content marketing U.S. 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?Number of outside companies involved in content production in the U.S. 2016
- Leading methods and sources of generating ideas for marketing content in the United States in 2016Leading sources of ideas for marketing content in the U.S. 2016
- Most effective influence marketing tactics according to marketers in the United States as of April 2016Most effective influence marketing tactics in the U.S. 2016
- What is the quality of customers acquired from influencer marketing?Quality of customers acquired through influence marketing in the U.S. 2015
- Largest B2B content marketing challenges in North America as of August 2015B2B content marketing challenges in North America 2015
- Largest B2C content marketing challenges in North America as of August 2015B2C content marketing challenges in North America 2015
- Leading nonprofit content marketing challenges in North America as of August 2015Nonprofit content marketing challenges in North America 2015
- Consumer perspective
The most important statistics
- Familiarity with selected advertising/marketing types in the United States as of April 2016, by age groupFamiliarity with selected advertising/marketing types in the U.S. 2016, by age
- What e-mail content would entice you to interact further with a retailer?North America: e-mail marketing attractive content 2016
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising annoying 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
- Consumer trust in online content in the United States as of September 2015, by sourceInfluence marketing: U.S. consumer trust in online content 2015, by source
- When you view the following type of content online how likely are you to question its authenticity?U.S. consumers perception of online content authenticity 2015
- Goals & tactics
The most important statistics
- What are the goals for content marketing in your company?Organizational goals for B2B content marketing in North America 2016
- What are the goals for content marketing in your company?Organizational goals for B2C content marketing in North America 2016
- What content distribution channels do you plan to add to your marketing efforts in the next 12 months?New content distribution channels in North America 2016
- Leading content distribution channels used by B2B marketing professionals as of January 2015Leading B2B marketing content distribution channels 2015
- Leading content marketing metrics used by B2C marketers in North America as of August 2016Metrics usage for B2C content marketing in North America 2016
- Which paid methods of content promotion does your organization use in its content marketing efforts?Paid advertising usage among B2B content marketers in North America 2016
- Which paid methods of content promotion does your organization use in its content marketing efforts?Paid advertising usage for B2C content marketing in North America 2016
- Which paid advertising methods do you use to promote/distribute content?Advertising usage among nonprofit content marketers in North America 2015
- Effectiveness
The most important statistics
- Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015Most important attributes of effective B2B content marketing 2015
- How effective are the following content marketing tactics for B2B marketing?Effectiveness ratings of B2B content marketing tactics in North America 2015
- How effective are the following content marketing tactics for B2C marketing?Effectiveness ratings of B2C content marketing tactics in North America 2015
- How effective are the following content marketing tactics for nonprofit marketing?Effectiveness of nonprofit content marketing tactics in North America 2015
- How do you assess the effectiveness of the following social media platforms for B2B marketing?Effectiveness of B2B social media content marketing tactics in North America 2015
- How do you assess the effectiveness of the following social media platforms for B2C marketing?Effectiveness of B2C social media content marketing tactics in North America 2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Social media used by nonprofit marketers in North America in 2015
- U.S. downstream industries visited after social networking 2011
- Effective content types for social media marketing in the United Kingdom (UK) 2012
- Most important social media platforms for B2B and B2C marketers 2018
- Content marketing services revenue 2014, by type
- Departments in charge of B2C content marketing in North America 2017
- Usage of social media platforms for B2B content marketing in North America 2014
- Organizational goals for nonprofit content marketing in North America 2015
- Content marketing tools used in manufacturing marketing in North America 2016
- Content marketing types used in manufacturing marketing in North America 2017
- Content marketing budget share in manufacturing marketing in North America 2017
- Italy: customer profiling marketing strategies 2017, by percentage
- UK marketers: is content marketing an innovation in marketing?
- Content marketing: role in business‑to‑business markets in the UK 2014
- Content marketing: ability to deliver commercial return in the UK 2014
- Merchandising as a marketing tool among Indian hotels - by star category 2017
- Consumption of advertisement flyers in the Netherlands 2014, by age and time
- Share of media channels used for marketing among Indian hotels 2017
- Share of companies that work with content marketing in selected Nordic countries 2017
- other non-ferrous metal production revenue in Italy 2010-2022
Studies
- Social media marketing
- Content marketing in the U.S.
- Influencer marketing
- Social Media Marketing Industry Report 2018
- Facebook marketing
- Twitter marketing
- Social Media Marketing Industry Report 2017
- B2C Content Marketing 2018
- Content Marketing in the UK 2018
- B2C Content Marketing 2017
- B2B Content Marketing 2018
- The Personalization Imperative For Content Marketing
- B2C Manufacturing Content Marketing 2017
- B2C Manufacturing Content Marketing 2018
- B2B Content Marketing 2017
Statistics on the topic
Free statistics
- Is your B2B content marketing spending going to increase or decrease over the next 12 months?*
- Is your B2C content marketing spending going to increase or decrease over the next 12 months?
- Is your nonprofit content marketing spending going to increase or decrease over the next 12 months?
- Leading nonprofit content marketing challenges in North America as of August 2015
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016
- What are the goals for content marketing in your company?
- How effective are the following content marketing tactics for B2B marketing?
- How do you assess the effectiveness of the following social media platforms for B2B marketing?
- Downstream industries visited after social networking and forums in December 2011
- Share of B2B marketers who use various social media sites to distribute content as of August 2014
- What are the goals for content marketing in your company?
Premium Statistics
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)
- Most commonly produced content marketing types worldwide as of September 2016
- How familiar are you with content marketing?
- Use of content marketing among B2B marketers in North America from 2012 to 2017
- Use of content marketing among B2C marketers in North America from 2012 to 2017
- Which of these best represents how your team is organized to produce content?
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?
- Leading methods and sources of generating ideas for marketing content in the United States in 2016
- Most effective influence marketing tactics according to marketers in the United States as of April 2016
- What is the quality of customers acquired from influencer marketing?
- Largest B2B content marketing challenges in North America as of August 2015
- Largest B2C content marketing challenges in North America as of August 2015
- Familiarity with selected advertising/marketing types in the United States as of April 2016, by age group
- What e-mail content would entice you to interact further with a retailer?
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Consumer trust in online content in the United States as of September 2015, by source
- When you view the following type of content online how likely are you to question its authenticity?
- Consumer opinions on companies' content communication methods in the United States as of September 2015
- Factors driving sponsored social messaging effectiveness in the United States as of November 2015
- What are the goals for content marketing in your company?
- What content distribution channels do you plan to add to your marketing efforts in the next 12 months?
- Leading content distribution channels used by B2B marketing professionals as of January 2015
- Leading content marketing metrics used by B2C marketers in North America as of August 2016
- Which paid methods of content promotion does your organization use in its content marketing efforts?
- Which paid methods of content promotion does your organization use in its content marketing efforts?
- Which paid advertising methods do you use to promote/distribute content?
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)
- Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015
- How effective are the following content marketing tactics for B2C marketing?
- How effective are the following content marketing tactics for nonprofit marketing?
- How do you assess the effectiveness of the following social media platforms for B2C marketing?
- Social media used by nonprofit marketers in North America in 2015, ranked by usage
- What content is best for social sharing?
- Most important social media platforms for B2B and B2C marketers as of January 2018
- Content marketing services revenue worldwide in 2014, by type (in billion U.S. dollars)
- Organizational structures responsible for B2C content marketing in North America as of July 2017
- Content marketing tools used among manufacturing marketers in North America as of August 2016
- Content marketing types used among manufacturing marketers in North America as of July 2017
- Share of marketing budgets spent on content marketing according to manufacturing marketers in North America as of July 2017
- Customer profiling marketing strategies put in place by B2C companies in Italy in 2017, by percentage
- To what extent do you agree with the following statements about content marketing?
- Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands."
- Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return."
- Usage of merchandising in the marketing mix among hotels across India in FY 2017, by star category
- Share of individuals reading flyers in the Netherlands in 2014, by age and by time of day
- Share of media usage in the marketing mix among hotels across India in FY 2017, by channel
- Share of companies that work with content marketing in selected Nordic countries in 2017
- Forecast: other non-ferrous metal production revenue in Italy 2010-2022
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