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Effectiveness of B2C social media content marketing tactics in North America 2015

Published by Statista Research Department, Oct 14, 2015
This graph presents the assessment of various social media platforms among B2C marketers in North America as of August 2015. During the survey, 39 percent of the respondents stated they believed LinkedIn was an effective B2C marketing tactic.

How do you assess the effectiveness of the following social media platforms for B2C marketing?

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Sources

Release date

October 2015

Region

North America

Survey time period

July and August 2015

Number of respondents

263 respondents

Special properties

among B2C marketers

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "How effective are the social media platforms that you use?"
Percentages shown represent marketers who rated each platform a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.

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