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Effectiveness of B2C social media content marketing tactics in North America 2015
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Effectiveness of B2C social media content marketing tactics in North America 2015
How do you assess the effectiveness of the following social media platforms for B2C marketing?
This graph presents the assessment of various social media platforms among B2C marketers in North America as of August 2015. During the survey, 39 percent of the respondents stated they believed LinkedIn was an effective B2C marketing tactic.
How do you assess the effectiveness of the following social media platforms for B2C marketing?
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Description
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This graph presents the assessment of various social media platforms among B2C marketers in North America as of August 2015. During the survey, 39 percent of the respondents stated they believed LinkedIn was an effective B2C marketing tactic.
Show more- Show sources information
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- Release date
- October 2015
- Region
- North America
- Survey time period
- July and August 2015
- Number of respondents
- 263 respondents
- Special properties
- among B2C marketers
- Method of interview
- Email survey
- Supplementary notes
-
This question was phrased by the source as follows: "How effective are the
social media platforms that you use?"
Percentages shown represent marketers who rated each platform a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.
Source
- Show sources information
- Show publisher information
- Release date
- October 2015
More information
- Region
- North America
- Survey time period
- July and August 2015
- Number of respondents
- 263 respondents
- Special properties
- among B2C marketers
- Method of interview
- Email survey
- Supplementary notes
-
This question was phrased by the source as follows: "How effective are the
social media platforms that you use?"
Percentages shown represent marketers who rated each platform a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.
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- Retail brands with the most Facebook fans as of June 2018 (in millions)Most popular retail brands on Facebook 2018
- Leading apparel brands with the most Facebook fans as of April 2019 (in millions)Facebook: number of fans of popular apparel brands 2019
- Leading beauty brands with the most followers on Facebook as of April 2019 (in millions)Facebook: number of followers of popular beauty brands 2019
- Leading media publishers in the United States as of 2nd quarter 2016, by Facebook visits (in millions)Top media publishers in the U.S. 2016, by Facebook referral traffic
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Organizational goals for B2C content marketing in North America 2016
- Effectiveness ratings of B2C content marketing tactics in North America 2015
- Social media used by nonprofit marketers in North America in 2015
- Effectiveness of B2B social media content marketing tactics in North America 2015
- B2C content marketing challenges in North America 2015
- Content types used for marketing worldwide as of September 2016
- U.S. downstream industries visited after social networking 2011
- Effective content types for social media marketing in the United Kingdom (UK) 2012
- Paid advertising usage for B2C content marketing in North America 2016
- Metrics usage for B2C content marketing in North America 2016
- Content marketing services revenue 2014, by type
- Small business in the U.S.: most effective social media channels 2016
- Organizational goals for nonprofit content marketing in North America 2015
- Effectiveness of nonprofit content marketing tactics in North America 2015
- Nonprofit content marketing challenges in North America 2015
- Value of in-house content team as perceived by marketers in the UK 2015
- Italy: annual salary of social media managers 2017
- Reach of digital and printed personal care flyers Netherlands 2017-2018, by gender
- New sponsored articles published in Sweden 2017, by brand
- Loyalty card programs as a marketing tool among Indian hotels - by star category 2017
Studies
- Social media marketing
- Content marketing
- Influencer marketing
- Instagram marketing and advertising
- Digital marketing in Italy
- Social Media Marketing Industry Report 2018
- Facebook marketing
- Twitter marketing
- Social Media Marketing Industry Report 2017
- B2C Content Marketing 2019
- B2C Content Marketing 2018
- B2B Content Marketing 2019
- Content Marketing in the UK 2018
- B2B Content Marketing 2018
- Manufacturing Content Marketing 2018
Statistics on "Facebook marketing "
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017
- Leading social media platforms used by marketers worldwide as of January 2018
- Most important social media platforms for marketers worldwide as of January 2018
- Facebook marketing usage rate in the United States from 2013 to 2017
- Number of active advertisers on Facebook from 1st quarter 2016 to 1st quarter 2018 (in millions)
- Facebook ad adoption by U.S. businesses in 2016, by advertiser type
- Social media platforms used by B2C marketers in North America as of July 2017
- Social media used by B2B marketers in North America from 2011 to 2017
- Share of local businesses using Facebook for advertising and promotions in the United States in 3rd quarter 2016
- Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
- Change in digital advertising spending on selected social media in the United States in August 2016
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Distribution of health care companies' marketing budgets in the United States in 2017, by channel
- Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)
- Distribution of Facebook advertising campaign objectives worldwide as of March 2018
- Number of Facebook interactions per brand post from January to July 2017
- Number of Facebook interactions per brand post as of July 2017, by profile size
- Leading types of branded posts on Facebook worldwide as of August 2017, by format
- Most popular types of content posted by brands on Facebook as of September 2016
- Percentage of brands with Facebook Messenger features as of November 2016, by vertical
- Average number of monthly video posts by brands to Facebook from January to July 2017
- Average length of Facebook video from leading news publishers on Facebook as of February 2017 (in seconds)
- Leading header bidders used by publishers in the United States as of November 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice
- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)
- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018
- Change in Facebook advertising cost-per-click (CPC) worldwide from January 2017 to February 2018
- Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)
- Advertising metrics for Facebook from 3rd quarter 2013 to 4th quarter 2018
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)
- Most effective digital marketing tactics worldwide in March 2016
- Share of global marketers who agree that their Facebook marketing is effective as of January 2018
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- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)
- Worldwide mobile advertising revenue of Facebook from 2013 to 2021 (in million U.S. dollars)
- Worldwide video advertising revenue of Facebook from 2015 to 2021 (in million U.S. dollars)
- Instagram's net mobile advertising revenue as percentage of Facebook's mobile advertising revenue from 2015 to 2018
- Facebook's U.S. and non-U.S. advertising revenue from 2014 to 2018 (in billion U.S. dollars)
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Net mobile advertising revenue in the United States from 2016 to 2019, by company
- Number of monthly active Facebook users worldwide as of 4th quarter 2018 (in millions)
- Distribution of Facebook users worldwide as of January 2019, by age and gender
- Leading countries based on share of Facebook users worldwide as of January 2018
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017
- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016
- Leading reasons why social media users have followed brands on social media worldwide as of July 2016
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Leading brand actions on social media that prompt users in the United States to unfollow brand pages worldwide as of July 2016
- Types of advertising and promotions that consumers in the United States are willing to receive via Facebook Messenger as of 2016, by age group
- Biggest publishers on Facebook as of February 2019, ranked by total Facebook interactions (in millions)
- Technology brands with the most Facebook fans as of April 2018 (in millions)
- Product brands with the most Facebook fans as of April 2019 (in millions)
- Retail brands with the most Facebook fans as of June 2018 (in millions)
- Leading apparel brands with the most Facebook fans as of April 2019 (in millions)
- Leading beauty brands with the most followers on Facebook as of April 2019 (in millions)
- Leading media publishers in the United States as of 2nd quarter 2016, by Facebook visits (in millions)
- What are the goals for content marketing in your company?
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- Social media used by nonprofit marketers in North America in 2015, ranked by usage
- How do you assess the effectiveness of the following social media platforms for B2B marketing?
- Largest B2C content marketing challenges in North America as of August 2015
- Most commonly produced content marketing types worldwide as of September 2016
- Downstream industries visited after social networking and forums in December 2011
- What content is best for social sharing?
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- Leading content marketing metrics used by B2C marketers in North America as of August 2016
- Content marketing services revenue worldwide in 2014, by type (in billion U.S. dollars)
- Most effective social media channels for small businesses in the United States in June 2016
- What are the goals for content marketing in your company?
- How effective are the following content marketing tactics for nonprofit marketing?
- Leading nonprofit content marketing challenges in North America as of August 2015
- What do you see as the biggest value of having an in-house content team?
- Minimum and maximum gross annual salary of social media managers in Italy in 2017, by years of experience (in 1,000s euro)
- Net reach* of digital and printed personal care flyers and brochures in the Netherlands in 2017 and 2018, by gender
- Number of new sponsored articles published in Sweden in November 2017, by brand
- Usage of loyalty card programs in the marketing mix among hotels across India in FY 2017, by star category
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