This graph presents the assessment of various social media platforms among B2C marketers in North America as of August 2015. During the survey, 39 percent of the respondents stated they believed LinkedIn was an effective B2C marketing tactic.
- Media & Advertising›
- Advertising & Marketing ›
Effectiveness of B2C social media content marketing tactics in North America 2015
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
How do you assess the effectiveness of the following social media platforms for B2C marketing?
Exclusive Premium Statistic
This graph presents the assessment of various social media platforms among B2C marketers in North America as of August 2015. During the survey, 39 percent of the respondents stated they believed LinkedIn was an effective B2C marketing tactic.
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
New: Download as TWB file
© Statista 2019
About this statistic |
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This graph presents the assessment of various social media platforms among B2C marketers in North America as of August 2015. During the survey, 39 percent of the respondents stated they believed LinkedIn was an effective B2C marketing tactic.
Show more- Show sources information
- Show publisher information
- Release date
- October 2015
- Region
- North America
- Survey time period
- July and August 2015
- Number of respondents
- 263 respondents
- Special properties
- among B2C marketers
- Method of interview
- Email survey
- Supplementary notes
-
This question was phrased by the source as follows: "How effective are the
social media platforms that you use?"
Percentages shown represent marketers who rated each platform a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.
More information
- Region
- North America
- Survey time period
- July and August 2015
- Number of respondents
- 263 respondents
- Special properties
- among B2C marketers
- Method of interview
- Email survey
- Supplementary notes
-
This question was phrased by the source as follows: "How effective are the
social media platforms that you use?"
Percentages shown represent marketers who rated each platform a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.
Other interesting statistics
Facebook: number of monthly active users worldwide 2008-2018
Facebook: distribution of global audiences 2019, by age and gender
+
+Facebook: advertising revenue worldwide 2009-2018
Most popular product brands on Facebook 2018
+
+Social media platforms used by marketers worldwide 2018
Facebook: U.S. vs non-U.S. advertising revenue worldwide 2014-2018
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Facebook marketing
- 141 page/s
- English
- pptx
- Detailed references
Everything On "Facebook marketing " in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Facebook marketing "
- Adoption
The most important statistics
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017Social media marketers use for professional purposes worldwide 2017
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
- Facebook marketing usage rate in the United States from 2013 to 2017Use of Facebook as a marketing channel in the U.S. 2013-2016
- Number of active advertisers on Facebook from 1st quarter 2016 to 1st quarter 2018 (in millions)Number of active advertisers on Facebook 2016-2018
- Facebook ad adoption by U.S. businesses in 2016, by advertiser typeFacebook ad adoption by U.S. businesses 2016, by industry
- Social media platforms used by B2C marketers in North America as of July 2017Usage of social media platforms for B2C content marketing in North America 2017
- Social media used by B2B marketers in North America from 2011 to 2017Social media used by B2B marketers in North America 2011-2017
- Budgets and investments
The most important statistics
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Change in digital advertising spending on selected social media in the United States in August 2016Change in digital ad spend in the U.S. 2016, by social media
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Share of local businesses using Facebook for advertising and promotions in the United States in 3rd quarter 2016U.S. SMBs Facebook marketing usage 2016
- Distribution of health care companies' marketing budgets in the United States in 2017, by channelU.S. health care companies: distribution of marketing budget 2017, by channel
- Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)CPC on Facebook in selected countries in Q4 2017
- Usage
The most important statistics
- Distribution of Facebook advertising campaign objectives worldwide as of March 2018Share of Facebook advertising campaign objectives worldwide 2018
- Number of Facebook interactions per brand post from January to July 2017Facebook reactions to brand posts 2017
- Number of Facebook interactions per brand post as of July 2017, by profile sizeFacebook reactions to brand posts 2017, by profile size
- Leading types of branded posts on Facebook worldwide as of August 2017, by formatLeading Facebook brand post formats 2017
- Most popular types of content posted by brands on Facebook as of September 2016Facebook brand post content share 2016
- Percentage of brands with Facebook Messenger features as of November 2016, by verticalBrand Facebook Messenger feature usage 2016, by vertical
- Average number of monthly video posts by brands to Facebook from January to July 2017Facebook: monthly video posts by brands 2017
- Average length of Facebook video from leading news publishers on Facebook as of February 2017 (in seconds)Facebook video length of leading global news publishers 2017
- Cost & effectiveness
The most important statistics
- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)Facebook advertising CPM in selected countries worldwide as of March 2018
- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018Facebook CPM growth worldwide 2017-2018
- Change in Facebook advertising cost-per-click (CPC) worldwide from January 2017 to February 2018Facebook CPC growth worldwide 2017-2018
- Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)Average CPM of Facebook advertising campaigns 2018, by objective
- Advertising metrics for Facebook from 3rd quarter 2013 to 4th quarter 2018Facebook: advertising metrics 2013-2018
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)Top digital publishers in the U.S. 2018, by audience
- Most effective digital marketing tactics worldwide in March 2016Most effective digital marketing tactics worldwide 2016
- Share of global marketers who agree that their Facebook marketing is effective as of January 2018Effectiveness of Facebook marketing worldwide 2017
- Facebook ad revenue
The most important statistics
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)Facebook: advertising revenue worldwide 2009-2018
- Worldwide mobile advertising revenue of Facebook from 2013 to 2021 (in million U.S. dollars)Facebook: global mobile advertising revenue 2013-2021
- Worldwide video advertising revenue of Facebook from 2015 to 2021 (in million U.S. dollars)Facebook: global video advertising revenue 2015-2021
- Instagram's net mobile advertising revenue as percentage of Facebook's mobile advertising revenue from 2015 to 2018Instagram: Facebook advertising revenue share 2015-2018
- Facebook's U.S. and non-U.S. advertising revenue from 2014 to 2018 (in billion U.S. dollars)Facebook: U.S. vs non-U.S. advertising revenue worldwide 2014-2018
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
- Audience & customer engagament
The most important statistics
- Number of monthly active Facebook users worldwide as of 4th quarter 2018 (in millions)Facebook: number of monthly active users worldwide 2008-2018
- Distribution of Facebook users worldwide as of January 2019, by age and genderFacebook: distribution of global audiences 2019, by age and gender
- Leading countries based on share of Facebook users worldwide as of January 2018Countries with biggest Facebook user share 2018
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age groupSocial media usage for brand research among U.S. Facebook users 2016, by age group
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
- Leading reasons why social media users have followed brands on social media worldwide as of July 2016Leading reasons to follow brands on social media worldwide 2016
- Leader rankings
The most important statistics
- Biggest publishers on Facebook as of September 2018, ranked by total Facebook interactions (in millions) Facebook user engagement of leading publishers 2018
- Technology brands with the most Facebook fans as of April 2018 (in millions)Most popular technology brands on Facebook 2018
- Product brands with the most Facebook fans as of April 2018 (in millions)Most popular product brands on Facebook 2018
- Retail brands with the most Facebook fans as of June 2018 (in millions)Most popular retail brands on Facebook 2018
- Leading apparel brands with the most Facebook fans as of January 2019 (in millions)Facebook: number of fans of popular apparel brands 2019
- Leading beauty brands with the most followers on Facebook as of January 2019 (in millions)Facebook: number of followers of popular beauty brands 2019
- Leading media publishers in the United States as of 2nd quarter 2016, by Facebook visits (in millions)Top media publishers in the U.S. 2016, by Facebook referral traffic
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Effectiveness ratings of B2C content marketing tactics in North America 2015
- Organizational goals for B2C content marketing in North America 2016
- Social media used by nonprofit marketers in North America in 2015
- Effectiveness of B2B social media content marketing tactics in North America 2015
- B2C content marketing challenges in North America 2015
- Content types used for marketing worldwide as of September 2016
- Effective content types for social media marketing in the United Kingdom (UK) 2012
- Most important social media platforms for B2B and B2C marketers 2018
- U.S. downstream industries visited after social networking 2011
- Paid advertising usage for B2C content marketing in North America 2016
- Small business in the U.S.: most effective social media channels 2016
- Metrics usage for B2C content marketing in North America 2016
- Content marketing services revenue 2014, by type
- Organizational goals for nonprofit content marketing in North America 2015
- Effectiveness of nonprofit content marketing tactics in North America 2015
- Content marketing metrics U.S. marketers wish they could measure 2014
- Italy: Facebook business page management among tourism companies 2015
- Loyalty card programs as a marketing tool among Indian hotels - by star category 2017
- Main reasons to use bloggers in content marketing strategies in Spain 2016
- Pay per click as a marketing tool among Indian hotels - by star category 2017
Studies
- Social media marketing
- Content marketing
- Influencer marketing
- Digital marketing in Italy
- Twitter marketing
- Social Media Marketing Industry Report 2018
- Facebook marketing
- Social Media Marketing Industry Report 2017
- B2C Content Marketing 2019
- B2C Content Marketing 2018
- B2B Content Marketing 2019
- Content Marketing in the UK 2018
- B2B Content Marketing 2018
- Manufacturing Content Marketing 2018
- Social Media Marketing Industry Report 2016
Statistics on the topic
Free statistics
- Number of active advertisers on Facebook from 1st quarter 2016 to 1st quarter 2018 (in millions)
- Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)
- Number of Facebook interactions per brand post as of July 2017, by profile size
- Leading types of branded posts on Facebook worldwide as of August 2017, by format
- Average number of monthly video posts by brands to Facebook from January to July 2017
- Worldwide mobile advertising revenue of Facebook from 2013 to 2021 (in million U.S. dollars)
- Instagram's net mobile advertising revenue as percentage of Facebook's mobile advertising revenue from 2015 to 2018
- Facebook's U.S. and non-U.S. advertising revenue from 2014 to 2018 (in billion U.S. dollars)
- Number of monthly active Facebook users worldwide as of 4th quarter 2018 (in millions)
- Distribution of Facebook users worldwide as of January 2019, by age and gender
- Leading countries based on share of Facebook users worldwide as of January 2018
- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016
- Technology brands with the most Facebook fans as of April 2018 (in millions)
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Retail brands with the most Facebook fans as of June 2018 (in millions)
- Leading apparel brands with the most Facebook fans as of January 2019 (in millions)
- Leading beauty brands with the most followers on Facebook as of January 2019 (in millions)
- How do you assess the effectiveness of the following social media platforms for B2B marketing?
- Downstream industries visited after social networking and forums in December 2011
- What are the goals for content marketing in your company?
- Content marketing metrics which U.S. marketers wished they could measure as of May 2014
Premium Statistics
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017
- Leading social media platforms used by marketers worldwide as of January 2018
- Most important social media platforms for marketers worldwide as of January 2018
- Facebook marketing usage rate in the United States from 2013 to 2017
- Facebook ad adoption by U.S. businesses in 2016, by advertiser type
- Social media platforms used by B2C marketers in North America as of July 2017
- Social media used by B2B marketers in North America from 2011 to 2017
- Share of local businesses using Facebook for advertising and promotions in the United States in 3rd quarter 2016
- Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
- Change in digital advertising spending on selected social media in the United States in August 2016
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Distribution of health care companies' marketing budgets in the United States in 2017, by channel
- Distribution of Facebook advertising campaign objectives worldwide as of March 2018
- Number of Facebook interactions per brand post from January to July 2017
- Most popular types of content posted by brands on Facebook as of September 2016
- Percentage of brands with Facebook Messenger features as of November 2016, by vertical
- Average length of Facebook video from leading news publishers on Facebook as of February 2017 (in seconds)
- Leading header bidders used by publishers in the United States as of November 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice
- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)
- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018
- Change in Facebook advertising cost-per-click (CPC) worldwide from January 2017 to February 2018
- Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)
- Advertising metrics for Facebook from 3rd quarter 2013 to 4th quarter 2018
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)
- Most effective digital marketing tactics worldwide in March 2016
- Share of global marketers who agree that their Facebook marketing is effective as of January 2018
- How do you assess the effectiveness of the following social media platforms for B2C marketing?
- Best performing brands in terms of consumer engagement vis-a-vis expectations in their respective categories in the United States in 2017
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)
- Worldwide video advertising revenue of Facebook from 2015 to 2021 (in million U.S. dollars)
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Net mobile advertising revenue in the United States from 2016 to 2019, by company
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017
- Leading reasons why social media users have followed brands on social media worldwide as of July 2016
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Leading brand actions on social media that prompt users in the United States to unfollow brand pages worldwide as of July 2016
- Types of advertising and promotions that consumers in the United States are willing to receive via Facebook Messenger as of 2016, by age group
- Biggest publishers on Facebook as of September 2018, ranked by total Facebook interactions (in millions)
- Leading media publishers in the United States as of 2nd quarter 2016, by Facebook visits (in millions)
- How effective are the following content marketing tactics for B2C marketing?
- What are the goals for content marketing in your company?
- Social media used by nonprofit marketers in North America in 2015, ranked by usage
- Largest B2C content marketing challenges in North America as of August 2015
- Most commonly produced content marketing types worldwide as of September 2016
- What content is best for social sharing?
- Most important social media platforms for B2B and B2C marketers as of January 2018
- Which paid methods of content promotion does your organization use in its content marketing efforts?
- Most effective social media channels for small businesses in the United States in June 2016
- Leading content marketing metrics used by B2C marketers in North America as of August 2016
- Content marketing services revenue worldwide in 2014, by type (in billion U.S. dollars)
- How effective are the following content marketing tactics for nonprofit marketing?
- How do you manage your Facebook page in your company?
- Usage of loyalty card programs in the marketing mix among hotels across India in FY 2017, by star category
- Main reasons to use bloggers in content marketing strategies according to professionals within the marketing industry in Spain in 2016
- Usage of pay per click in the marketing mix among hotels across India in FY 2017, by star category
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
News
Latest News
New
New Dossier: United States coal mining industry
U.S. coal production has steadily declined in the past decade, but has been in the news in recent years due to President Trump's desire to revitalize the industry. This document provides an overview of the key figures, leading companies, and the employment trends in the U.S. coal mining industry.
New
Global Consumer Survey offers PowerPoint export
This new export feature offers
- Structured graphical representation of the data
- Tailored target group analysis
- Option for further processing
New
New Dossier: E-commerce in Poland
The Polish e-commerce market is one of the fastest developing e-commerce markets in Europe. The latest data for Poland is presented in this dossier.
New
New Dossier: Plastic waste in the U.S.
Plastic waste is an issue of global concern. Since China banned the import of recycled plastic, the U.S. has had to make adjustments to its management of plastic waste. This dossier provides an overview of plastic waste in the U.S.
New
New Dossier: Hedge funds
This dossier provides an overview of hedge funds worldwide. Global hedge fund assets, performance, investors, and other topics are highlighted.
New
New exclusive OOH advertising data by OAAA
The Outdoor Advertising Association of America covers amongst others
- Number of billboards
- Outdoor advertising revenue
- Number of out-of-home displays
New
What happens after a no-deal Brexit?
Find data, perceptions & more about
- Economic consequences
- Impact on the labor market
- A second referendum
New
ecommerceDB.com: Ranking update – Spain
Understand the recent developments in the Spanish eCommerce market!
- URL-related revenues
- Relevant online store KPIs
- eCommerce-related contacts
New
Insights into the European banking sector
- Extended statistical dossier
- Insights, explanations & interpretations
- Challenges of the digital future
New
Dossier: Latin American online shopping events
eCommerce is rapidly becoming a part of the Latin American shopping culture. The dossier includes data on
- Regional online shopping events
- Events by country
Updated
Updated Brexit analysis in UK Industry Reports
The outline of potential impacts of Brexit on UK industries has been updated in the UK Industry Reports.
New
New Dossier: Digital Marketing in Italy
Italian enterprises invest significantly in digital marketing. Find out about
- Relevant aspects & KPIs
- New trends
- Different strategies
New
What is football all about, anyway?
Statista European Football Benchmark
- The big 5 European leagues
- All about the clubs & fans
- Sponsors & how they fit in
New
Payment methods in eCommerce
What are online shoppers' payment preferences around the world?
- Data on all payment methods
- Analysis for 50 countries
- Forecasts up to 2023
New
New Dossier: Foreign conflicts of Saudi Arabia
The kingdom of Saudi Arabia has faced political challenges.
- Perceptions & trade information
- Conflicts with Yemen, Iran, Qatar & Turkey
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.