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Value of face-to-face interaction to trade show attendees in the U.S. 2012, by type

Value of face-to-face interaction to trade show and exhibition attendees in the United States in 2012, by type

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Source

Release date

August 2012

Region

United States

Survey time period

April 2012

Number of respondents

n = 9,215 attendees and n = 885 exhibitors

Special properties

International and domestic participants in the top business-to-business exhibitions in the United States*

Method of interview

Online survey

Supplementary notes

* This includes sampling from attendees and exhibitors from 27 of the top 250 exhibitions and a sampling from Exhibitrac's top 250 exhibitions database. For more information on survey methodology see the source.
Note: Face-to-face interactions include: exhibits at exhibitions, conventions, annual meetings; educational conferences with a small exhibit component; educational conferences without exhibits; hosted buyer events; sales calls; vendor permanent locations (demo/briefing centers); vendor user group conferences/meetings; vendor produced technical conferences or exhibitions; vendor produced road shows or mobile truck exhibits.

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Statistics on "B2B marketing in the U.S."

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