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Apple's gross margin 2005-2020

As of the fourth quarter of 2020, Apple’s gross margin amounted to around 38 percent. Gross margin is a financial metric that takes the difference between a company’s revenue and its cost of goods sold and then expresses this number as a percentage of total revenue. More simply expressed: In the third quarter of 2020 Apple sold its products with an overall markup of 38 percent over their total cost.

Apple Inc.

Since its now famous beginning in a California garage, Apple has grown into one of the biggest companies in the world; its market capitalization nearing one trillion U.S. dollars. The company brings in hundreds of billions of U.S. dollars in revenue each year and has revolutionized the consumer electronics industry time and time again with a range of massively successful product lines. Although still primarily a consumer electronics vendor, the company has also begun to branch out into a variety of service-based businesses including Apple Pay, iTunes, and iCloud storage.


In addition to its gross margin, Apple also reports various profit margins that help to add more context to the company’s financial health. The company’s service sector has a profit margin of nearly 60 percent, while its iPhone products make a profit of over 35 percent.

Apple's gross margin as percentage of revenue from 1st quarter 2005 to 4th quarter 2020

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Release date

October 2020



Survey time period

2004 to 2020

Supplementary notes

The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (3rd quarter) and early July to late September of the stated year (4th quarter).

Data calculated by Statista based on gross margin and total net sales figures.

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Statistics on "Apple"

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