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Revenue of Apple from services segment (e.g. iTunes, AppleCare, Apple Pay) 2013-2019

Apple's revenue from iTunes, software and services* from 1st quarter 2013 to 3rd quarter 2019 (in billion U.S. dollars)**

by Shanhong Liu, last edited Aug 9, 2019
Revenue of Apple from services segment (e.g. iTunes, AppleCare, Apple Pay) 2013-2019 In the third quarter of 2019, Apple generated a total of 11.46 billion U.S. dollars in services revenue. These services include iTunes, the company’s online entertainment library, as well as software, digital content, AppleCare, Apple Pay, and licensing. Overall, Apple’s services segment still greatly trails the revenue generated by its highest revenue generating segment, the iPhone, which brings in tens of billions of U.S. dollars each quarter.

Apple Inc.

With a market capitalization nearing one trillion U.S. dollars, Apple is one of the biggest and most profitable companies in the world. Since the its famous beginning in a garage in California, the company has grown into a giant of the technology industry, bringing in hundreds of billions of U.S. dollars each year and revolutionizing the industry time and time again with its various consumer electronic devices. Some of the company’s most famous products include the Apple I, MacBook, iPod, Apple Watch, and the iPhone. In order to continue to innovate and improve its product offerings, Apple allocates over ten billion U.S. dollars per year towards its research and development budget. This massive R&D budget not only helps from a hardware perspective, but also assists in the development of more digital solutions to everyday needs such as iCloud and Apple Pay.
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Apple's revenue from iTunes, software and services* from 1st quarter 2013 to 3rd quarter 2019 (in billion U.S. dollars)**

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