Revenue of Apple from services segment (e.g. iTunes, AppleCare, Apple Pay) 2013-2020

In the second quarter of 2020, Apple generated a total of 13.35 billion U.S. dollars in services revenue. These services include iTunes, the company’s online entertainment library, as well as software, digital content, AppleCare, Apple Pay, and licensing. Overall, Apple’s services segment still greatly trails the revenue generated by its highest revenue generating segment, the iPhone, which brings in tens of billions of U.S. dollars each quarter.

Apple Inc.

With a market capitalization nearing one trillion U.S. dollars, Apple is one of the biggest and most profitable companies in the world. Since the its famous beginning in a garage in California, the company has grown into a giant of the technology industry, bringing in hundreds of billions of U.S. dollars each year and revolutionizing the industry time and time again with its various consumer electronic devices. Some of the company’s most famous products include the Apple I, MacBook, iPod, Apple Watch, and the iPhone. In order to continue to innovate and improve its product offerings, Apple allocates over ten billion U.S. dollars per year towards its research and development budget. This massive R&D budget not only helps from a hardware perspective, but also assists in the development of more digital solutions to everyday needs such as iCloud and Apple Pay.

Apple's revenue from iTunes, software and services* from 1st quarter 2013 to 2nd quarter 2020 (in billion U.S. dollars)**

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Release date

March 2020



Survey time period

2013 to 2020

Supplementary notes

* Includes revenue from Digital Content and Services, AppleCare, Apple Pay, licensing and other services. Services revenue in the fourth quarter of 2017 included a favorable one-time adjustment of $640 million due to a change in estimate based on the availability of additional supporting information.
** From the first quarter of 2013 Apple changed their reporting methods. Figures in this statistic include revenue from sales through the iTunes Store, the App Store, the Mac App Store, and the iBookstore, and revenue from sales of AppleCare, Apple Pay, licensing and other services. Revenue from sales of iPod accessories is no longer included. To see a statistic dated up to the fourth quarter of 2012, that follows Apple's previous reporting classification with revenue from iTunes Store, App Store, and iBookstore and sales of iPod services and iPod accessories (with Apple branding) of third party providers click here.

The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (3rd quarter) and early July to late September of the stated year (4th quarter). Example: The first quarter of 2008 of Apple's fiscal year covers the period from 30/09/2007 to 12/29/2007.

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