Revenue of Apple from services segment 2013-2023

In the third quarter of 2023, Apple generated a total of 21.21 billion U.S. dollars in services revenue. These services include iTunes, the company’s online entertainment library, as well as software, digital content, AppleCare, Apple Pay, and licensing. Overall, Apple’s services segment has shown strong growth over the last few years, passing the mark of ten billion U.S. dollars in revenue in a quarter for the first time in 2018. Apple's services segment now only trails the revenue generated by its largest segment, the iPhone, which brings in tens of billions of U.S. dollars each quarter.

Apple Inc.

Since its famous beginning in a garage in California, Apple has grown into a giant of the technology industry, becoming one of the most valuable companies in the world. Every year, it brings in hundreds of billions of U.S. dollars and revolutionize the industry time and time again with its various consumer electronic devices. Some of the company’s most famous products include the Apple I, MacBook, iPod, Apple Watch, and the iPhone. In order to continue to innovate and improve its product offerings, Apple allocates over ten billion U.S. dollars per year towards its research and development budget. This massive R&D budget not only helps from a hardware perspective, but also assists in the development of more digital solutions to everyday needs such as iCloud and Apple Pay.