As of 2021, Facebook, recently rebranded as Meta, was the social media platform used most often by 47 percent of social networking users in the United States. In 2015, Facebook was the most used platform by 65 percent of social media users, demonstrating a decrease of almost 20 percent. During the same time frame, Instagram has continued to grow in popularity, with 18 percent of users saying it was their most often used platform in 2021, an increase of 11 percent since 2015. Snapchat was the most used platform by 14 percent of respondents in 2018 and has since continued to decline. In 2020, TikTok was the most accessed platform for three percent of users and by 2021 it had more than doubled to seven percent.
Most used social media brands in the United States from 2015 to 2021
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Statistics on Snapchat
Overview
4
Financials
8
- Basic Statistic Snap worldwide annual revenue 2015-2022
- Basic Statistic Snap worldwide annual revenue 2016-2021, by region
- Basic Statistic Snap worldwide quarterly revenue 2015-2022
- Basic Statistic Snap advertising spending 2015-2021
- Basic Statistic Snap sales and marketing spending 2015-2021
- Basic Statistic Snap research and development spending 2015-2021
- Basic Statistic Snap worldwide EBITDA 2015-2021
- Basic Statistic Snap worldwide net income 2015-2021
Benchmark
8
- Basic Statistic Media usage in an online minute 2022
- Basic Statistic Global social networks ranked by number of users 2023
- Basic Statistic Global year-on-year social media audience growth 2023
- Basic Statistic Social media platforms growth of MAU worldwide 2019-2021
- Premium Statistic Net worth of the richest social media entrepreneurs 2022
- Premium Statistic Social media audiences in the U.S. 2021
- Premium Statistic U.S. social media brands used most often 2015-2021
- Basic Statistic U.S. adults who use selected social networks 2021
Users
8
- Premium Statistic Snapchat: number of global users 2018-2025
- Premium Statistic Number of Snapchat users in the United States 2020-2023
- Premium Statistic Snapchat user penetration in the United States 2017-2024
- Basic Statistic Daily active users of Snapchat 2014-2022
- Basic Statistic Daily active users of Snapchat 2014-2022, by region
- Basic Statistic Snap quarterly ARPU 2016-2022
- Basic Statistic Snap quarterly ARPU 2016-2022, by region
- Basic Statistic U.S. social media visits 2021, by frequency
Demographics
5
- Premium Statistic Gender distribution of social media audiences worldwide 2023, by platform
- Premium Statistic Snapchat: distribution of global audiences 2022, by age and gender
- Basic Statistic Snapchat: distribution of global audiences 2023, by gender
- Basic Statistic Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S. 2019-2021
- Basic Statistic Snapchat: distribution of U.S. audiences 2023, by gender
User activities
8
- Basic Statistic Most downloaded mobile apps worldwide 2022
- Premium Statistic Global year-over-year download change in leading mobile apps 2021
- Premium Statistic Monthly time spent on leading social media apps worldwide 2021
- Premium Statistic Leading Android apps in the U.S. 2022, by downloads
- Premium Statistic Leading social apps for users in the U.S. 2022, by weekly usage hours
- Premium Statistic Leading social apps in the U.S. 2022, by active user reach
- Basic Statistic Weekly notifications from social apps to U.S. Gen Z mobile users 2022
- Premium Statistic U.S. preferred social media platform to watch short-form videos 2021
Advertising and marketing
5
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Social media platforms used by marketers worldwide 2022, by target group
- Premium Statistic Most important social media platforms for marketers worldwide 2022
- Premium Statistic Changes in spending on digital platforms by marketers worldwide 2023
- Premium Statistic Leading social media used by small businesses for advertising in the U.S. 2021
Further related statistics
16
- Social media audiences in the U.S. 2021
- YouTube users in Finland in 2015, by age group
- Tumblr: share of social network website visits in the United Kingdom (UK) 2015-2022
- Number of U.S. Pinterest users 2017, by age
- Number of U.S. Instagram users 2016, by age
- Key figures of Sina Weibo microblog leading user activities in China 2018
- Social media usage of Facebook users 2015
- Vimeo: social network market share in the United Kingdom (UK) 2013-2015
- Global social media account ownership from 2013 to 2018
- Social networking purpose worldwide 2016
- Australia daily reach of leading social platforms 2015
- Singapore daily reach of leading social platforms 2015
- Skype usage in Australia 2017 by generation
- Share of public administration institutions using social networks in Hungary 2019
- Follower numbers of Oysho on social networks 2021
- Market share of leading social media websites in Belarus 2022
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Statistics
- Social media audiences in the U.S. 2021
- YouTube users in Finland in 2015, by age group
- Tumblr: share of social network website visits in the United Kingdom (UK) 2015-2022
- Number of U.S. Pinterest users 2017, by age
- Number of U.S. Instagram users 2016, by age
- Key figures of Sina Weibo microblog leading user activities in China 2018
- Social media usage of Facebook users 2015
- Vimeo: social network market share in the United Kingdom (UK) 2013-2015
- Global social media account ownership from 2013 to 2018
- Social networking purpose worldwide 2016
- Australia daily reach of leading social platforms 2015
- Singapore daily reach of leading social platforms 2015
- Skype usage in Australia 2017 by generation
- Share of public administration institutions using social networks in Hungary 2019
- Follower numbers of Oysho on social networks 2021
- Market share of leading social media websites in Belarus 2022
Inside Radio. (March 16, 2021). Most used social media brands in the United States from 2015 to 2021 [Graph]. In Statista. Retrieved March 29, 2023, from https://www.statista.com/statistics/265071/use-of-social-networks/
Inside Radio. "Most used social media brands in the United States from 2015 to 2021." Chart. March 16, 2021. Statista. Accessed March 29, 2023. https://www.statista.com/statistics/265071/use-of-social-networks/
Inside Radio. (2021). Most used social media brands in the United States from 2015 to 2021. Statista. Statista Inc.. Accessed: March 29, 2023. https://www.statista.com/statistics/265071/use-of-social-networks/
Inside Radio. "Most Used Social Media Brands in The United States from 2015 to 2021." Statista, Statista Inc., 16 Mar 2021, https://www.statista.com/statistics/265071/use-of-social-networks/
Inside Radio, Most used social media brands in the United States from 2015 to 2021 Statista, https://www.statista.com/statistics/265071/use-of-social-networks/ (last visited March 29, 2023)
Most used social media brands in the United States from 2015 to 2021 [Graph], Inside Radio, March 16, 2021. [Online]. Available: https://www.statista.com/statistics/265071/use-of-social-networks/