Mobile ad spend in the U.S. 2027-2028

Comparing the four different segments for the year 2028, the segment 'Search Advertising Mobile' is forecast to lead the ranking with 123.59 billion U.S. dollars. Contrastingly, 'Influencer Advertising Mobile' is estimated to rank last, with 7.02 billion U.S. dollars. Their difference, compared to Search Advertising Mobile, lies at 116.57 billion U.S. dollars.

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Mobile advertising spending in the United States from 2027 to 2028, by format (in billion U.S. dollars)

Characteristic	Search Advertising Mobile	Video Advertising Mobile	Banner Advertising Mobile	Influencer Advertising Mobile
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.

Additional information:
Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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