Mobile ad spend in the U.S. 2017-2026

In 2021, search advertising was the mobile advertising format with the highest spending in the United States, at approximately 78.51 billion U.S. dollars in spending. Video advertising tallied in second, with 63.82 billion U.S. dollars in spending. Spending on video advertising was projected to increase to an estimated 134.5 billion by 2026, while search ad spending was projected to amount to 123 billion, according to the Digital Market Outlook.

Mobile advertising spending in the United States from 2017 to 2026, by format (in billion U.S. dollars)

Characteristic	Search	Social media	Banner	Video	Classifieds
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Supplementary notes

Digital advertising uses the internet to deliver marketing messages via various formats to internet users. This includes search advertising, social media advertising, banner advertising, video advertising as well as classifieds. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.
Furthermore, the digital Advertising market is segmented into desktop and mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimates. A detailed methodology can be found in the Digital Market Outlook.

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