Leading U.S. YouTube advertisers in Q4 2019, by impressions

In a Q4 2019 study of the advertising universe on YouTube in the United States, it was discovered that Geico was the largest advertiser on the video platform in the measured period, having amassed approximately 2.08 billion impressions. Samsung ranked second, with 1.7 billion advertising impressions on YouTube in the country.

Leading YouTube advertisers in the United States in 4th quarter 2019, by number of impressions

Number of impressions in millions
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Source

In cooperation with
Pathmatics
Release date

February 2020

Region

United States

Survey time period

Q4 2019

Special properties

includes mobile (limited capture) and desktop

Supplementary notes

The source provides the following explanation:
"Impressions – number of times a particular creative is loaded on a page as estimated by Pathmatics.
Methodology (Estimating Impressions) - We use statistical sampling methods to calculate impression estimates. We take the sample data from our panels and crawlers and combine it with third-party aggregate data to extrapolate our sample data to market estimates of impressions. Some of the data used in the extrapolation: monthly traffic data for each site tracked; IAB quarterly spend estimates for each tracked format; Facebook and Twitter quarterly earnings reports."

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Statistics on "Video advertising and marketing"

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