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Share of brands consumers trusted worldwide 2020, by region

Published by Julia Faria, Jan 6, 2023
During a 2020 survey carried out across 30 countries worldwide, it was found that consumer in China trusted 74 percent of brands they encountered, whereas in the United States, consumer trusted 39 percent of brands. On the global level, the share stood at 47 percent.

Share of brands consumers trusted worldwide in 3rd quarter 2020, by region

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Sources

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Release date

May 2021

Region

Worldwide

Survey time period

Q3 2020

Supplementary notes

The source provides the following information about the survey's methodology: "[The] report is drawn from responses of over 395,000 citizens and 2,000 brands collected from 21 industries across 30 separate markets."

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Statistics on " Loyalty programs and marketing in the United States "

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Overview

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