During a 2020 survey carried out across 30 countries worldwide, it was found that consumer in China trusted 74 percent of brands they encountered, whereas in the United States, consumer trusted 39 percent of brands. On the global level, the share stood at 47 percent.
Share of brands consumers trusted worldwide in 3rd quarter 2020, by region
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Statistics on Loyalty programs and marketing in the United States
Overview
5
- Premium Statistic Loyalty management market value worldwide 2020-2029
- Premium Statistic Loyalty towards favorite brands worldwide 2020, by country
- Premium Statistic Average memberships in loyalty programs in the U.S. 2015-2022
- Premium Statistic Average memberships in loyalty programs in the U.S. 2022, by sector
- Premium Statistic U.S. consumers subscribing to paid loyalty programs 2020, by industry
Brand trust
5
- Premium Statistic Share of brands consumers trusted worldwide 2020, by region
- Premium Statistic Most trusted brands worldwide 2020
- Premium Statistic Reasons for loss of consumer trust in brands in the U.S. 2021
- Premium Statistic U.S. online shopper brand trust reasons 2021
- Premium Statistic Opinions on brand trustworthiness in the U.S. 2020, by industry
Marketer perspective
4
- Premium Statistic Time span of running loyalty programs worldwide 2022
- Premium Statistic Popular functionalities of loyalty programs offered worldwide 2022
- Premium Statistic Investments and budget trends related to customer loyalty in North America 2021
- Premium Statistic Businesses running loyalty programs via external or in-house tech North America 2021
Consumer perspective
7
- Premium Statistic Main reasons for obtaining a loyalty or rewards membership among U.S. shoppers 2021
- Premium Statistic Business types with which consumers have loyalty programs in the U.S. 2020
- Premium Statistic Ways in which loyalty programs were used in the U.S. 2020
- Premium Statistic Expected features of loyalty programs in the U.S. 2020, by sector
- Premium Statistic Valuable features of loyalty programs according to consumers in the U.S. 2020
- Premium Statistic Engagement drivers of loyalty programs in the U.S. 2020
- Premium Statistic Benefits motivating consumers towards loyalty programs in the U.S. 2021
Benchmarks
8
- Premium Statistic Leading U.S. retailers with below average consumer loyalty 2021
- Premium Statistic Leading U.S. retailers with above average consumer loyalty 2021
- Premium Statistic Leading big box stores in the U.S. Q1 2022, by consumer loyalty score
- Premium Statistic Leading drugstores in the U.S. Q1 2022, by consumer loyalty score
- Premium Statistic Leading department stores in the U.S. Q1 2022, by consumer loyalty score
- Basic Statistic Leading apparel stores in the U.S. Q1 2022, by consumer loyalty score
- Premium Statistic Leading QSR chains in the U.S. Q1 2022, by consumer loyalty score
- Premium Statistic Airline loyalty programs' rewards by flyer type U.S. 2022
Further related statistics
16
- Brand activation marketing spend in the U.S. 2015-2020
- Marketing spend in the U.S. 2015, by type
- Brand activation marketing spend in the U.S. 2015, by type
- B2B vs B2C brand activation marketing spend in the U.S. 2015
- Leading reasons for choosing a brand 2015, by brand origin
- Benefits of global brands 2015
- Preference towards global brands worldwide 2021, by country
- Influence of brand origin on purchasing decisions worldwide 2015
- Consumer trust in top 50 Chinese and foreign brands 2011-2014
- Canada: how consumers define brand trust in their own words 2014
- Italy: most effective employer branding tools 2017
- Chile: factors undermining consumer confidence towards brands 2017
- Leading trusted Chinese brands in China 2014
- Canada: how consumers define brand trust 2014
- Italy: value of company’s employer brand 2016
- Customer trust in sponsored content in the U.S. 2014
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- Leading reasons for choosing a brand 2015, by brand origin
- Benefits of global brands 2015
- Preference towards global brands worldwide 2021, by country
- Influence of brand origin on purchasing decisions worldwide 2015
- Consumer trust in top 50 Chinese and foreign brands 2011-2014
- Canada: how consumers define brand trust in their own words 2014
- Italy: most effective employer branding tools 2017
- Chile: factors undermining consumer confidence towards brands 2017
- Leading trusted Chinese brands in China 2014
- Canada: how consumers define brand trust 2014
- Italy: value of company’s employer brand 2016
- Customer trust in sponsored content in the U.S. 2014
MediaPost. (May 25, 2021). Share of brands consumers trusted worldwide in 3rd quarter 2020, by region [Graph]. In Statista. Retrieved February 04, 2023, from https://www.statista.com/statistics/270089/trust-brands/
MediaPost. "Share of brands consumers trusted worldwide in 3rd quarter 2020, by region." Chart. May 25, 2021. Statista. Accessed February 04, 2023. https://www.statista.com/statistics/270089/trust-brands/
MediaPost. (2021). Share of brands consumers trusted worldwide in 3rd quarter 2020, by region. Statista. Statista Inc.. Accessed: February 04, 2023. https://www.statista.com/statistics/270089/trust-brands/
MediaPost. "Share of Brands Consumers Trusted Worldwide in 3rd Quarter 2020, by Region." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/270089/trust-brands/
MediaPost, Share of brands consumers trusted worldwide in 3rd quarter 2020, by region Statista, https://www.statista.com/statistics/270089/trust-brands/ (last visited February 04, 2023)
Share of brands consumers trusted worldwide in 3rd quarter 2020, by region [Graph], MediaPost, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/270089/trust-brands/