Social network profile ownership in the United Kingdom (UK) 2015-2018, by age group

Share of respondents who had their own social network profile in the United Kingdom (UK) from 2015 to 2018, by age*

by S. O'Dea, last edited Oct 28, 2019
Social network profile ownership in the United Kingdom (UK) 2015-2018, by age group 94 percent of adults in the United Kingdom (UK) between the ages of 25 to 34 had their own social network profile as of 2018, according to Ofcom. While those aged 75 years or older are the least likely to have their own profile, the share of people in that age group on social media increased from 19 percent in 2015, to 38 percent in 2018.
Is Facebook losing younger users?

Just as the monthly number of Facebook visitors aged 55 years or older grew by 2.4 million from March 2016 to 2018, there were 400,000 fewer visitors aged from 18 to 34 years old. Instagram attracted approximately 1.7 million additional users in the same age range, while Snapchat attracted an additional 5.4 million visitors aged 18 to 24.

Age and gender profile of Facebook users

As of 2018, the number of female Facebook users in the UK is higher than, or equal to, the number of male Facebook users across all age ranges. Those aged 25 to 34 years make up the largest group, with 11.2 million users.
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Share of respondents who had their own social network profile in the United Kingdom (UK) from 2015 to 2018, by age*

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