Markets with highest programmatic video ad spend 2020
In 2020, the United States was expected to the largest programmatic video advertising market worldwide, with an ad spend of 14 billion U.S. dollars, followed by China with 5.5 billion and the United Kingdom with 2.6 billion. When total advertising spending is considered, the same two - the U.S. and China - were the largest markets in 2019; the UK ranked fourth, preceded by Japan.
