Online video ad spend worldwide 2015-2017

The timeline shows a forecast of online video advertising spending worldwide from 2015 to 2017. The source projected that the spending would amount to 23.8 billion U.S. dollars in 2017, up from 13.1 billion in 2015. A different estimate puts global desktop video ad spend at 12.35 billion U.S. dollars and mobile video ad spend at 13.26 billion in 2017. In the U.S., digital video advertising generated 9.52 billion U.S. dollars in revenues in 2016.

Online video advertising spending worldwide from 2015 to 2017

Expenditure in billions of U.S. dollars
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Release date

June 2016



Survey time period


Special properties

forecast / includes desktop-based and mobile-based advertising

Supplementary notes

Figures have been rounded.

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