Digital ad spend growth in South Africa 2019-2021

Published by Statista Research Department, May 10, 2024
In 2019, digital advertising spending in South Africa had a year-on-year growth rate of 21 percent. A year later, when the ad market was experiencing the repercussions of the COVID-10 pandemic, the growth rate slowed down to eight percent. However, the source projected that it would pick up again in 2021.

Change in digital advertising spending in South Africa from 2019 to 2021

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Release date

December 2020

Region

South Africa

Survey time period

2019

Supplementary notes

* Forecast.

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