Breakdown of U.S. online ad revenue in 2017, by pricing model

Breakdown of online advertising revenue in the United States in 2017, by pricing model

Breakdown of U.S. online ad revenue in 2017, by pricing model The statistic above shows a breakdown of U.S. online advertising revenue in 2017, by the pricing model that was used. That year, 62 percent of online ads in the U.S. were priced based on their performance. Here you can find the data for the period 2004 to 2017.
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Breakdown of online advertising revenue in the United States in 2017, by pricing model

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Share of revenue
Performance62%
CPM*34%
Hybrid4%
Share of revenue
Performance62%
CPM*34%
Hybrid4%
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The statistic above shows a breakdown of U.S. online advertising revenue in 2017, by the pricing model that was used. That year, 62 percent of online ads in the U.S. were priced based on their performance. Here you can find the data for the period 2004 to 2017.
Show more
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