Breakdown of U.S. online ad revenue in 2018, by pricing model

The statistic above shows a breakdown of U.S. online advertising revenue in 2018, by the pricing model that was used. That year, close to 62 percent of online ads in the U.S. were priced based on their performance.
Here you can find the data for the period 2004 to 2018.

Breakdown of online advertising revenue in the United States in 2018, by pricing model

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Sources

Release date

May 2019

Region

United States

Survey time period

2018

Supplementary notes

* CPM stands for cost-per-mille (per thousand impressions) and is a term typically used in advertising.
Pricing model definitions may have changed over time period depicted, both within the survey process as interpreted by survey respondents.

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