Importance of e-mail marketing in the United Kingdom (UK) 2010-2013, by B2B and B2C

This statistic illustrates the importance of e-mail marketing to B2B and B2C marketers in the United Kingdom from 2010 to 2013. Importance of e-mail for B2B marketing according to the respondents feel from 92 percent in 2012 to 74 percent in 2013.

How important is e-mail marketing within your business strategically?

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Release date

February 2014


United Kingdom

Survey time period

2010 to 2013*

Number of respondents


Special properties


Method of interview

Online interview

Supplementary notes

* Most recent date of survey was October, November and December 2013.
** n (2012) = 161; n (2013) = 128. Number of respondents for all years not provided by the source.
*** Share reporting either "very important" or "important."

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Statistics on "B2B marketing "

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