Try our corporate solution for free!
(212) 419-8294
vianny.gutierrez-cruz@statista.com

Multiscreen campaigns - effectiveness management methods in the U.S. 2013

How are you currently measuring the effectiveness/ROI of your integrated multi-screen campaigns, and how would you prefer to measure them?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until Dec 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

December 2013

Region

United States

Survey time period

July and August 2013

Number of respondents

176 respondents

Supplementary notes

During the survey, this question was posed as follows: "How are you currently measuring the effectiveness/ROI of your integrated multi-screen campaigns, and how would you prefer to measure the effectiveness/ROI of your integrated multi-screen campaigns?"
The survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies].
The source does not provide information on the type of survey used.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Advertising consumption and perception"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.