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Most effective Facebook marketing tactics targeting Millennials in the U.S. 2014

Most effective Facebook marketing tactics for local or small business to target adult Millennials in the United States as of July 2014

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Release date

August 2014


United States

Survey time period

June 30, 2014 to July 2, 2014

Number of respondents

1,000 respondents

Age group

18-29 years

Special properties

among respondents who are interested in buying products and services from local/small businesses and who own at least one desktop/laptop computer and a smartphone or tablet

Supplementary notes

During the survey, this question was posed as follows: "Which of the following types of Facebook marketing tactics is most likely to influence you to : visit the website of a local /small business, visit the mobile site and app of a local small/business, make an in -store purchase from a local/small business."
The source does not provide further information on the survey methdology (type of survey used).

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