Connecting with brands via text messages worldwide 2014

Do you send SMS/text messages to connect with brands or receive discounts?

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Release date

June 2014


North America, Europe

Survey time period

March 2014

Number of respondents

3,050 mobile users who frequently engage in media activities

Age group

18 to 64 years old

Method of interview

Online survey

Supplementary notes

The sources states that the participants provided insight into their mobile habits and preferences across several market segments, including media, entertainment, travel services, financial services, consumer products, and consumer electronics. To qualify within a market segment, a consumer needed to have reported an activity within the segment within the last six months. All figures reported on within a segment are specific to the sample that qualified into that specific segment.
Mobile elite is defined as these who reported using media mobile apps or websites for longer than six hours in a week.

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