Members reasons for satisfaction with loyalty schemes in Great Britain 2012

This statistic shows the reasons survey respondents gave, when asked to give examples of why they were satisfied with the customer loyalty scheme they are a member of in Great Britain in 2012. In reference to loyalty schemes in any sector, 27 percent were satisfied with their scheme because of the points they receive.

Thinking about the things that pleased you with the loyalty scheme, can you give us specific examples of why you were satisfied?*

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Release date

May 2012


United Kingdom (Great Britain)

Survey time period

April 20 to 29, 2012

Number of respondents

538 respondents

Age group

16-64 years

Special properties

All who are a member of a scheme in any sector

Method of interview

Online omnibus survey

Supplementary notes

* Unprompted responses

Publication date unknown

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Statistics on "Customer loyalty schemes in the UK"

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