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Departments in charge of B2C content marketing in North America 2017

Organizational structures responsible for B2C content marketing in North America as of July 2017

by A. Guttmann, last edited Jan 7, 2019
Departments in charge of B2C content marketing in North America 2017 The graph shows the organizational structures responsible for B2C content marketing in North America as of July 2017. During the survey, 23 percent of respondents said their B2C content marketing was handled by a centralized content marketing group that works with multiple brands/product lines throughout the organization.
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Organizational structures responsible for B2C content marketing in North America as of July 2017

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