Departments in charge of B2C content marketing in North America 2017

The graph shows the organizational structures responsible for B2C content marketing in North America as of July 2017. During the survey, 23 percent of respondents said their B2C content marketing was handled by a centralized content marketing group that works with multiple brands/product lines throughout the organization.

Organizational structures responsible for B2C content marketing in North America as of July 2017

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Sources

Release date

December 2017

Region

North America

Survey time period

June to July, 2017

Number of respondents

195 respondents

Special properties

among B2C marketers

Method of interview

Email survey

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Statistics on "Content marketing"

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