Try our corporate solution for free!
(212) 419-8286

Departments in charge of B2C content marketing in North America 2019

In June and July 2019, B2C organizations primarily from North America were asked about the organizational structures responsible for their content marketing. During the survey, 18 percent of respondents said their B2C content marketing was handled by a centralized content marketing group that works with multiple brands/product lines throughout the organization.

Organizational structures responsible for B2C content marketing in North America as of July 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2019


North America

Survey time period

June to July, 2019

Number of respondents

256 respondents

Special properties

among B2C marketers primarily from the U.S. and Canada (72%)

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Content marketing"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.