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Generation X: Attitudes towards branded and unbranded products in Great Britain 2014

Published by Statista Research Department, Jul 17, 2014
This statistic shows the attitudes of Generation X grocery shoppers (aged 31 to 47) towards branded and unbranded food and drink products in Great Britain in 2014. Of respondents, 64 percent said they like to mix brands they love with cheaper supermarket own brand alternatives.

Attitudes of generation X consumers towards branded and unbranded products in Great Britain in 2014

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Source

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Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

31-47 years

Special properties

Generation X (45%) Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses.

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